B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: PPG Industries Engages Reprise For ANZ Search
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > PPG Industries Engages Reprise For ANZ Search
Marketing

PPG Industries Engages Reprise For ANZ Search

Richard McGowan
Published on: 10th August 2016 at 1:22 PM
Richard McGowan
Share
2 Min Read
SHARE

PPG Industries, marketer of high-profile brands including Taubmans, White Knight and Bristol, has appointed specialist search and digital experience agency Reprise to handle paid and organic search across Australia and New Zealand.

PPG Industries markets to business and consumer audiences across its range of products. With the new appointment Reprise will utilise a consumer-focused optimisation approach to accelerate campaign effectiveness pointing to new customer opportunities.

Rachael Mollica, PPG’s brand manager – digital ANZ, said, “Reprise not only brings PPG a wealth of knowledge but innovative thinking and ideas where we see a huge benefit to our brands and business as we continue to transform in the digital space.

“We look forward to building our relationship with Reprise and see the agency as an extension of our team.”

Ale Vendramin, Reprise Australia managing director, said the agency would partner with PPG through the application of specialist search tools and by gathering insights into industry trends and customer behaviour.

“PPG understands the value of their owned assets and have a passion to create more meaningful and relevant connections to their customers,” said Vendramin.

“Reprise will deploy a search experience optimisation approach to move the needle on PPG’s business results.”

PPG’s new partnership with Reprise is effective immediately.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ppg industries, TVCs
Share
By Richard McGowan
Follow:
Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?