PPG Industries, marketer of high-profile brands including Taubmans, White Knight and Bristol, has appointed specialist search and digital experience agency Reprise to handle paid and organic search across Australia and New Zealand.

PPG Industries markets to business and consumer audiences across its range of products. With the new appointment Reprise will utilise a consumer-focused optimisation approach to accelerate campaign effectiveness pointing to new customer opportunities.

Rachael Mollica, PPG’s brand manager – digital ANZ, said, “Reprise not only brings PPG a wealth of knowledge but innovative thinking and ideas where we see a huge benefit to our brands and business as we continue to transform in the digital space.

“We look forward to building our relationship with Reprise and see the agency as an extension of our team.”

Ale Vendramin, Reprise Australia managing director, said the agency would partner with PPG through the application of specialist search tools and by gathering insights into industry trends and customer behaviour.

“PPG understands the value of their owned assets and have a passion to create more meaningful and relevant connections to their customers,” said Vendramin.

“Reprise will deploy a search experience optimisation approach to move the needle on PPG’s business results.”

PPG’s new partnership with Reprise is effective immediately.