Posterscope Counts Down F1 Rolex Australian Grand Prix With Digital OOH Campaign

Posterscope Counts Down F1 Rolex Australian Grand Prix With Digital OOH Campaign

Out-of-home (OOH) specialist agency Posterscope has deployed its Liveposter platform to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne.

The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the F1 event, and then showcase the winner of the race within minutes of the result across multiple OOH sites.

The campaign is designed to grow the appeal of the event beyond traditional motorsport.

Posterscope F1 campaign

Posterscope’s business manager, James Blay said: “We are excited to deliver another dynamic campaign with Liveposter. It’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”

The Australian Grand Prix Corporation’s division manager for marketing, Arthur Gillion said: “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans.

“This innovative, real-time, digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.”




Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]