Out-of-home (OOH) specialist agency Posterscope has deployed its Liveposter platform to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne.
The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the F1 event, and then showcase the winner of the race within minutes of the result across multiple OOH sites.
The campaign is designed to grow the appeal of the event beyond traditional motorsport.
Posterscope’s business manager, James Blay said: “We are excited to deliver another dynamic campaign with Liveposter. It’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”
The Australian Grand Prix Corporation’s division manager for marketing, Arthur Gillion said: “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans.
“This innovative, real-time, digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.”
ABC Sports presenter, Tony Armstrong had the internet in a flutter when it appeared he had launched an OnlyFans account. However, Armstrong quickly denied the rumours. It has been a salacious week for Armstrong, first, he accidentally said “bulging dick” on-air and now he is shooting down rumours he joined OnlyFans. It all began when a seemingly […]
Commonwealth Bank and Cricket Australia have today announced the renewal of its long-running partnership for a further three years, extending its commitment to the game at all levels. Partnering with Cricket Australia for more than 30 years, Commonwealth Bank has had a significant impact on many touch points across the game. In particular, the bank […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]