Posterscope Counts Down F1 Rolex Australian Grand Prix With Digital OOH Campaign

Posterscope Counts Down F1 Rolex Australian Grand Prix With Digital OOH Campaign
SHARE
THIS



Out-of-home (OOH) specialist agency Posterscope has deployed its Liveposter platform to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne.

The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the F1 event, and then showcase the winner of the race within minutes of the result across multiple OOH sites.

The campaign is designed to grow the appeal of the event beyond traditional motorsport.

Posterscope F1 campaign

Posterscope’s business manager, James Blay said: “We are excited to deliver another dynamic campaign with Liveposter. It’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”

The Australian Grand Prix Corporation’s division manager for marketing, Arthur Gillion said: “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans.

“This innovative, real-time, digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.”

Please login with linkedin to comment

F1 formula 1 Formula 1 2018 Rolex Australian Grand Prix Posterscope

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine