Pinterest has further bolstered its advertising offerings, today announcing ‘Shop the Look’ ads for mobile as well as ‘Catalogues and Shoppings Ads’ in a handful of regions around the world.
The Shop the Look ads allow retailers to feature multiple products in a single ad so Pinners can discover products in the context of a Pin’s image and click to checkout on the retailer’s site.
With the new format, shoppers will see a preview showcase of four items and can click through to see more, giving them a fresh, new way to interact with a brand’s products.
Shop the Look is available in the US.
With Catalogues businesses can upload their full catalogue to Pinterest and turn their products into shoppable Product Pins, which can now become useful Pinterest ads.
Pinterest is partnering with retailers such as Leroy Merlin, ManoMano and Maisons du Monde who have implemented these new shopping features to drive traffic to their website and increase their sales from Pinterest.
“Pinterest has already enabled us to inspire consumers across Europe to consider Leroy Merlin for home ideas,” said Pinterest’s head of comms/home improvement projects Tatiana Okutina.
“Because of the open mindset of the audience on Pinterest who are looking for ideas of what to try and buy next, we were eager to explore more shopping features to help customers take their home projects from inspiration to action.
“So far, Pinterest’s shopping features have increased traffic to our site, leading to more engagement and potential purchases.”
