Pinterest has dusted off its crystal ball (or data bank) to unveil its latest predictions for the key trends that will be shaping 2023.
Whilst other socials have focused on wrapping up 2022, the image sharing platform is looking to the future with its ‘not-yet-trending’ report.
Despite the alarming accuracy of its past predictions ( 8 out of 10 trends came true in the last three years), Pinterest insists it is not clairvoyant. Instead it uses months and months of data, analysis and evaluation.
Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get ideas, the platform is able to leverage this search data to gain early insights and identify what’s coming next in the culture before it actually starts trending.
For its annual Pinterest Predicts report, Pinterest analysed what people have been searching for on the platform to identify the top trends that Pinterest expects will emerge or continue to grow in 2023.
“Pinterest trends take off faster, last longer and inspire more across categories. People come to Pinterest to plan and that means when advertisers buy into the trends we predict on Pinterest, they’ll work harder for their brand. Pinterest Predicts is a powerful tool that helps marketers tap into ideas as Pinners begin to search for them, making it the essential guidebook for brands planning their next campaign.” – Melinda Petrunoff, Country Manager for Australia and New Zealand at Pinterest
Pinterest trends do much more than just look forward. They take off faster, last longer and inspire more across categories.
They take off faster
In a recent study with Black Swan, Pinterest trends took off 20 percent faster than trends across other platforms in their first six months.3 That kind of momentum translates to cultural relevance for advertisers and brands, because they get ahead of a trend that rises fast.
They last longer
Trends on Pinterest sustained monthly growth more than 20 percent longer than trends on the rest of the internet.
They inspire across audiences
When people engage with trends on Pinterest, they don’t just search for them once. Pinners often revisit them several times, searching above and beyond their original vertical or category. These repetitive searches provide a unique opportunity for brands to own trends across additional categories and reach people beyond their original target audience.
Top themes and trends that Pinterest predicts will rise in 2023:
- Fashion: 2023 fashion will be all about Airy styles as lace, tulle, ruffles and shimmer become increasingly popular, especially with Gen Z and Millennials. After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes. What’s more? Move over, Barbiecore—there’s a new main character in fashion as Gen Z and Millennials romanticise their closets next year with slip dresses, tube tops, cargo pants and claw clips to channel that main character vibe. Introducing: Romcom Core.
- Home: Boring homes are a thing of the past. In 2023, people will embrace the Hipstoric home trend and find new ways to honor beloved stuff in their homes combining vintage—often inherited—pieces with their modern styles. And people will bring creativity and eccentric vibes into their bedrooms with the Mush-rooms trend, a maximalist expression of “weirdcore” decor.
- Celebrations: Dog days are over! Time to throw a party. Gen X and Baby Boomers are turning their attention to their fur babies and substituting kid-oriented gatherings with Pool pawties. Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties will be for the dogs.
- Wellbeing: Wellbeing is a key category that has become even more important over the past years. In 2023, people will trade their screens for stretches and their desks for tricep dips with searches around Primal movement. And it’s not just fitness getting the spotlight treatment: the postpartum period will become even more of a focus for both new parents and non-parents alike, as The Fourth Trimester.
From celebrations to fashion to beauty and travel, click here to view the full list of Pinterest Predicts 2023 trends