As plans to ban junk food advertising before 9pm are considered by the UK government, debate now rages to the exact meaning of what actually constitutes junk food.
For most of us, junk food’s sugary breakfast cereals, KFC and soft drinks, however, the actual definition could mean a lot more everyday pantry items face the advertising chop.
Back in June, British prime minister Boris Johnson announced the “Better Health” initiative to tackle the countries spiralling obesity numbers.
Johnson declared Brits “will be happier, fitter and more resistant to diseases like COVID if we can tackle obesity”.
Part of the plan included a potential ban on all junk food advertising on the nation’s TV sets before 9pm.
But commentators in the UK have questioned the definition of what is junk food, saying the new rules will take out many common pantry staples.
According to the rules, to be defined as junk food a product has to contain more than 1.5 grams of salt, 20 grams of fat or 22.5 grams of sugar per 100 grams.
An that’s not just a Big Mac and a Coke, if those rules were applied everyday items such as sausage rolls, pies, tomato sauce, Marmite, fish fingers, pasties, bacon, cheese, houmous and even potato salad would face an advertising boycott.
As part of “Better Health”, the government also plans to ban “buy one get one free” promotions and is considering new rules on the placement of junk food in supermarkets.
Large restaurant chains would also be required to label the calories in their meals on the menu.
British policy think tank the Adams Institute has slammed the new rules.
“The government’s barmy ad ban plan doesn’t cut the mustard… well, technically it does,” Daniel Pryor, head of programs at the Adam Smith Institute said.
“Instead of helping consumers find great British produce, the definition of junk food takes out some of the country’s favourite food items.”
Please login with linkedin to commentjunk food advertising
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]