As plans to ban junk food advertising before 9pm are considered by the UK government, debate now rages to the exact meaning of what actually constitutes junk food.
For most of us, junk food’s sugary breakfast cereals, KFC and soft drinks, however, the actual definition could mean a lot more everyday pantry items face the advertising chop.
Back in June, British prime minister Boris Johnson announced the “Better Health” initiative to tackle the countries spiralling obesity numbers.
Johnson declared Brits “will be happier, fitter and more resistant to diseases like COVID if we can tackle obesity”.
Part of the plan included a potential ban on all junk food advertising on the nation’s TV sets before 9pm.
But commentators in the UK have questioned the definition of what is junk food, saying the new rules will take out many common pantry staples.
According to the rules, to be defined as junk food a product has to contain more than 1.5 grams of salt, 20 grams of fat or 22.5 grams of sugar per 100 grams.
An that’s not just a Big Mac and a Coke, if those rules were applied everyday items such as sausage rolls, pies, tomato sauce, Marmite, fish fingers, pasties, bacon, cheese, houmous and even potato salad would face an advertising boycott.
As part of “Better Health”, the government also plans to ban “buy one get one free” promotions and is considering new rules on the placement of junk food in supermarkets.
Large restaurant chains would also be required to label the calories in their meals on the menu.
British policy think tank the Adams Institute has slammed the new rules.
“The government’s barmy ad ban plan doesn’t cut the mustard… well, technically it does,” Daniel Pryor, head of programs at the Adam Smith Institute said.
“Instead of helping consumers find great British produce, the definition of junk food takes out some of the country’s favourite food items.”
Please login with linkedin to commentjunk food advertising
Australian-owned functional food and beverage company My Muscle Chef (MYMC) has appointed M&C Saatchi Sport & Entertainment to handle its PR in the Australian market. The appointment is expected to further driving the “unprecedented” growth of the brand, with M&C Saatchi Sport & Entertainment’s experience in lifestyle marketing across nuanced sectors making the partnership a […]
Earning what is believed to be around $35,000 per show, there’s no doubt that radio presenter Kyle Sandilands has a pretty good job. The main downside, however, would have to be the before sunrise wakeups required to ensure he and co-host Jackie O are on the air for their breakfast slot. Sandilands received some reprieve […]
Kogan Australia has agreed to a court-enforceable undertaking, and paid a $310,800 infringement notice, for breaches of Australian spam laws. An Australian Communications and Media Authority (ACMA) investigation found Kogan sent more than 42 million marketing emails to consumers from which they could not easily unsubscribe, the authority said in a press release. Instead, Kogan […]
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
The government is being urged by media businesses to pass the controversial News Media Bargaining Code into law, as the Senate Economics Committee considers the changes this week. Free TV Australia this morning reaffirmed its support for the proposed code and called for “speedy action” on the matter. “There has rarely been a more important […]
On Monday, 1 February, Nine Radio will start the countdown for the 500 greatest songs of all time on Magic 1278, 4BH 882, 2UE 954 and 6GT DAB+. Hosted by Stevie Jacobs, the week-long celebration will be a feast of non-stop appointment listening for music lovers right across the country. With listeners invited to vote […]
MediaCom has unveiled its new global agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’. By providing services in response to client needs, MediaCom will help identify and maximise new areas of growth for brands to increase return on marketing investment. This ambitious agenda will be achieved through an evolution of […]
Dating applications Tinder and Bumble are playing a part in identifying US Capitol rioters, by using images taken from inside the siege—a move that is leading to them being banned on both platforms. According to The Washington Post, women as well as men have in certain instances turned Tinder and Bumble into “hunting grounds” by […]
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]
What will corporate and experiential events look like on the other side of the coronavirus pandemic? B&T chats with one of the industry’s most acclaimed event producers on what you can expect. Peter Rix AM is best-known for his initiation, creation and chairing of the ARIA Music Awards, as a pioneering Australian artist manager, and […]
Depositphotos has released its annual visual trends report, revealing symbols of optimism, our physical and digital wellbeing, inspiration in nature, and earthy tones are expected to trend in 2021. The project, ‘Visual Trends 2021: Living a New Reality’, explores how visual communication has changed in light of the past year to uncover a roadmap for […]
The OMA has announced the out of home industry saw a decrease of 39.4 per cent on net media revenue for 2020, reporting $566.5 million, down from $935.5 million for 2019. Q4 saw a decrease of 32.9 per cent on net media revenue year-on-year, posting $181 million, down from $269.9 million for quarter four 2019. […]
DDB Sydney has announced the promotion of Matt Chandler to executive creative director, following a strong year of growth for the agency in 2020. Having joined the agency as senior copywriter in 2013, Chandler was promoted to creative director in 2016 and deputy ECD in 2019. Prior to DDB, Chandler worked at leading agencies including […]
At no time in history was retail forced to evolve more rapidly than in the crucible of 2020. Those brands reliant on face-to-face personalisation suddenly found themselves without foot traffic to drive sales. And those brands just getting a handle on personalisation in a digital environment found themselves having to scale almost overnight to compete […]
This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]
Google Cloud today announced a three-year strategic partnership with Optus to enhance the telco’s customer support transformation through its Contact Center AI (CCAI) solution. Optus will be the first telecommunications provider in the ANZ region to use this technology from Google Cloud, and the partnership has already resulted in a reduction in customer resolution times. […]
While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. “Google has always been at the forefront of helping small publishers establish their brand,” said CarExpert.com.au co-founder and managing editor, Paul Maric. “Our […]
hipages has launched a new digital-led campaign, which builds on the “Change The Way You Tradie” brand platform, directly targeting Australian tradies to demonstrate the platform’s value in supplying businesses and sole-traders alike with qualified job leads. The new humorous creative features six real tradies who have experienced success with hipages, spanning categories including building, plumbing, […]