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B&T > Advertising > Phew! Truly Awful Advertising Is An ABC Hoax!
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Phew! Truly Awful Advertising Is An ABC Hoax!

David Hovenden
Published on: 2nd March 2018 at 11:30 AM
David Hovenden
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2 Min Read
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In a demonstration that not all fake news is the work of the devil itself, the ABC has revealed itself as the mastermind behind the hoax advertising campaign as reported in B&T earlier this week.

An early sign of the hoax was some of the products on the Sando’s Warehouse website. When you shop, there are sofas like Teenage Dream and Pleather Zone, or the Light House collection of lamps, ‘restored and re-wired with porcelain sockets and Maltese brasso’.

There’s also the giveaway that most of the website’s functionality doesn’t do anything.

Sando’s Warehouse is the fictitious company set to feature in ABCs upcoming TV series Sando.

Each episode of the show features a throwback-style TV spot, the first of which we ran as a standalone piece without any context last night on ABC, as if it were an actual ad.

https://www.youtube.com/watch?v=duMUcgZ0Yp0

A spokesperson fro the campaign told B&T that the idea was to have viewers believe ABC were now running prime-time ads.

“Many people watching believed exactly that,” the spokesperson said.

“The character Sando is quite controversial, and so we thought we’d spark some controversy of our own by broadcasting promos to look like actual ads”

You can check out the first real trailer of Sando below.

 

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TAGGED: ABC
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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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