Quorum Saatchi & Saatchi has released a stripper campaign to raise awareness for volunteer peruvian firefighters.
Peru is one of the few countries that doesn’t have a government financed fire department. All firefighters are volunteers who rely on donations.
Quorum joins forces with the Asociación Amigos de los Bomberos Voluntarios to show that volunteer firefighters might have to resort to stripping to make some coin.
Peruvian firefighters are on the real struggle stripper street.
Nice moves though.