Cummins&Partners Sydney has been appointed as the Lead Strategic Agency for Pernod Ricard Wine, specifically focused on Australian brands, As part of a new global agency structure.

Global duties will begin immediately on three of its Australian Wine Brands including Jacob’s Creek, St Hugo and I AM GEORGE.

Cummins&Partners Sydney MD Kirsty Muddle said: “We have had a great relationship with Pernod Ricard over the years and we are honoured to take on this position and work on these brands globally.”

Jacob’s Creek is Australia’s No1 wine brand globally and is served in over 80 countries around the world.

Pernod Ricard Winemakers confirms that it is working with Cummins&Partners.

Australian wine brands global marketing manager Celest Kenny said: “We have developed a new model and changed the way we work.

“I’m personally excited about working with Cummins&Partners again.

“We have had great success with former campaigns, like the Agassi Open Up work created to support our Tennis Sponsorships around the world”.