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Reading: Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency
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B&T > Media > Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency
Media

Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency

Susan Shrimpton
Published on: 16th November 2018 at 8:48 AM
Susan Shrimpton
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Cummins&Partners Sydney has been appointed as the Lead Strategic Agency for Pernod Ricard Wine, specifically focused on Australian brands, As part of a new global agency structure.

Global duties will begin immediately on three of its Australian Wine Brands including Jacob’s Creek, St Hugo and I AM GEORGE.

Cummins&Partners Sydney MD Kirsty Muddle said: “We have had a great relationship with Pernod Ricard over the years and we are honoured to take on this position and work on these brands globally.”

Jacob’s Creek is Australia’s No1 wine brand globally and is served in over 80 countries around the world.

Pernod Ricard Winemakers confirms that it is working with Cummins&Partners.

Australian wine brands global marketing manager Celest Kenny said: “We have developed a new model and changed the way we work.

“I’m personally excited about working with Cummins&Partners again.

“We have had great success with former campaigns, like the Agassi Open Up work created to support our Tennis Sponsorships around the world”.

 

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By Susan Shrimpton
I am a creative and innovative Executive Assistant/Office Manager with a focus on talent and culture, and with many years experience in industries ranging from Music Production, Advertising, Hospitality and Fashion. I am truly passionate about people, culture and brand experience, and I have proven to be self-motivated, loyal, articulate and endlessly positive. I thrive in multi-tasking roles and pride myself on my ability to foster great working relationships and influence peers at any level.

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