Pernod Ricard Winemakers has appointed AnalogFolk Australia as global creative and strategic agency for JACOB’S CREEK and global digital agency for Pernod Ricard Winemakers.

The appointment follows a competitive review with creative and strategic work covering a range of brands including JACOB’S CREEK. Digital work is also a key element of the remit covering JACOB’S CREEK and a number of other global wine brands.

“We are pleased to appoint the team at AnalogFolk as global brand building partner for JACOB’S CREEK,” said Derek Oliver, global marketing director, JACOB’S CREEK.

“Matt leads a strong team, and as much as we value their creative, strategic and digital capabilities, we also believe in the importance of a strong cultural fit with the Pernod Ricard business and our marketing team.”

“AnalogFolk already has strong credentials with other global brands in the Pernod Ricard portfolio, and will work towards our goal of a data-driven, consumer-first approach to marketing,” added Kate Whitney, global digital director, Pernod Ricard Winemakers.

“The agency will complement the growing in-house digital team already at Pernod Ricard Winemakers that service all global wine brands,.”

Matt Robinson, AnalogFolk Australia founder and managing director said, “After working on several projects with Pernod Ricard Winemakers over the past few years, we’re absolutely thrilled to be appointed to such an exciting global remit.

“We are both driven by innovation and our job is now to work together end-to-end, from brand strategy through to customer experience and digital execution, to drive even further success.