Performics, the Performance Marketing arm of Publicis Media, has welcomed several leading Australian brands as client partners including Toys”R”Us, Fitness First and InvoCare (White Lady Funerals, Guardian Funerals and Simplicity Funerals).

In addition, IdentityDirect, AxiTrader and Direct Connect have joined the Performics stable of clients in recent months.

“Performics has experienced exceptional new client growth in recent months and I’m delighted to welcome these fantastic Australian brands as our partners. We are leaders in performance marketing in Australia and the results we consistently generate for our clients has fuelled our recent growth,” Performics Australia CEO, Grace Chu, said.

“We’re excited to help these iconic Aussie brands fully understand consumer intent through data-driven marketing, and ultimately drive exceptional performance.

“Performics traditionally delivers between 35 per cent and 350 per cent uplift in return on investment for our clients, that also include Toyota, Stan, amaysim, news.com.au and Red Energy.”

Performics will provide each brand with a combination of one or more services including organic search, paid search, programmatic display, paid social, Google Analytics 360 services and conversion rate optimisation.

Performics Australia has also established an exceptional leadership team in Australia this year including:

• The recent appointment of Stephen Marovitch as general manager in Melbourne. Marovitch has been innovating in the digital advertising, marketing and consulting industries since 1995, founding Pixel Group in 2004 and more recently, holding leadership and consulting roles within the Dentsu Aegis network and Bulla Dairy.
• James Tait, appointed managing director earlier this year in Sydney, draws on 16 years’ experience in digital marketing. He founded digital agency MediaMax Marketing in 2005 (subsequently acquired by FirstClick Consulting in 2011) and was GM of marketing at lastminute.com.au and travel.com.au. He has worked with many leading brands, including Travelocity, Hewlett Packard, News Limited, Optus, Telstra and Fairfax.