Performics Australia Sees Surge In New Clients
Performics, the Performance Marketing arm of Publicis Media, has welcomed several leading Australian brands as client partners including Toys”R”Us, Fitness First and InvoCare (White Lady Funerals, Guardian Funerals and Simplicity Funerals).
In addition, IdentityDirect, AxiTrader and Direct Connect have joined the Performics stable of clients in recent months.
“Performics has experienced exceptional new client growth in recent months and I’m delighted to welcome these fantastic Australian brands as our partners. We are leaders in performance marketing in Australia and the results we consistently generate for our clients has fuelled our recent growth,” Performics Australia CEO, Grace Chu, said.
“We’re excited to help these iconic Aussie brands fully understand consumer intent through data-driven marketing, and ultimately drive exceptional performance.
“Performics traditionally delivers between 35 per cent and 350 per cent uplift in return on investment for our clients, that also include Toyota, Stan, amaysim, news.com.au and Red Energy.”
Performics will provide each brand with a combination of one or more services including organic search, paid search, programmatic display, paid social, Google Analytics 360 services and conversion rate optimisation.
Performics Australia has also established an exceptional leadership team in Australia this year including:
- The recent appointment of Stephen Marovitch as general manager in Melbourne. Marovitch has been innovating in the digital advertising, marketing and consulting industries since 1995, founding Pixel Group in 2004 and more recently, holding leadership and consulting roles within the Dentsu Aegis network and Bulla Dairy.
- James Tait, appointed managing director earlier this year in Sydney, draws on 16 years’ experience in digital marketing. He founded digital agency MediaMax Marketing in 2005 (subsequently acquired by FirstClick Consulting in 2011) and was GM of marketing at lastminute.com.au and travel.com.au. He has worked with many leading brands, including Travelocity, Hewlett Packard, News Limited, Optus, Telstra and Fairfax.
Please login with linkedin to comment
PerformicsLatest News
Game Show Contestants Hilariously Mistake Ancient Greek Poet With Homer Simpson
Further evidence that The Simpsons is the cultural icon of our times comes a riotous segment on British quiz show Tipping Point on Monday. The show’s host, Ben Shepherd, was left stunned when not one but two contestants managed to confuse Homer Simpson with the ancient Greek poet, Homer, who died around 750BC and wrote […]
Future Plc Pens Global Deal With Ad Tech Player Teads
Global media platform Teads has announced a new partnership with publisher Future Plc across Australia, the US, the UK and Canada to deliver video and display its flagship inRead advertising technology. The partnership will enable Future Plc’s 240-plus titles including TechRadar, Marie Claire and Cycling News to leverage Teads’ array of monetisation solutions. The exclusivity […]
The Works Lands Iggy Rodriguez For Creative Partner Role
The Works has snared award-winning creative Iggy Rodriguez (left in main photo) to help continue to expand and diversify the agency’s creative work. Appointed as creative partner and reporting directly to founder/creative partner Damian Pincus (right), Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and […]
Facebook And AAP Roll Out “Check The Facts” Campaign For Aussie Election
A new campaign clamps down on untruths in election campaigns. Still nothing stopping them lying once in office, however.
Study: 82% Of Aussies Wouldn’t Engage With A Brand Without First Checking Them Out Online
Some 82% of Aussies won't engage with a brand without first checking its website. Meanwhile, 18% will buy any old crap.
Female Astronaut Narrates An Ode To The Human Race In Spine-Tingling Spot For An Electric Car Co
This ad will make you question the purpose of life itself. Or, at least your newfound predilection for tracksuit pants.
Twitter Admits Its Alogrithm Amplifies Right-Wing Voices
Twitter concedes its alogrithm has a right-wing bent. Not that it's excluding crazies from either end of the spectrum.
ACCC’s Rod Sims: Google’s Conduct “Has Lessened Competition For Ad Tech Services”
Rod Sims would be an absolutely fascinating person to sit next to at any dinner party. Despite eating with his elbows.
Google Plays For Laughs & Gives You 113 Reasons To Buy Its New Phone In Epic New Ad
As fun as this ad is, it does run at nine-minutes long. As a warning if you've got something bubbling on the stove.
How To Market Your Business In The Digi-Physical New Normal World
This expert argues we are now living in a digital/physical world & arguably dispelling Madonna's material world theory.
BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]
Donald Trump Is Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ & ‘Retruth’ For His New Website
Former president now attempting to trademark the word truth and, to tell the truth, people are truthfully sick of it.
Second By A Hair! Olympic Champion Kyle Chalmers Launches Campaign For Wahl As New Brand Partner
Is your yeti-like body hair causing unwanted drag in the pool? Here's some top grooming tips from an Olympic champ.
King Kyle Is Campaigning For An Order Of Australia!
Kyle Sandilands apparently in line for an Order of Australia and not just for having sex with women 30 years his junior.
Facebook Q3 Numbers Are In, And The Zuck Is Promising A $10 Billion Metaverse Investment
Facebook delivers okayish Q3s, as Mark warns Priscilla she may have to wait on much touted bathroom reno.
Melbourne Ad Appears Offering $1500 Prosthetic Arms To Delusional Anti-Vaxxers
These plastic arms are aimed at anti-vaxxers. Can also be used to enhance karate moves or finger gestures while driving.
“My Job Is To Challenge The Status Quo!” Michael Leunig Kicks Off After The Age Rejects Anti-Vax Content
Already missing Michael Leunig's cartoons? Well, gin can equally have you feeling depressed and maudlin about life.
Independent Media Agencies Of Australia Hits 100 Member Milestone
Independent Media Agencies hits 100 member mark. Immediately calls in the Patties mini pies & sausage rolls party pack.
Love Island & Tinder Teamed Up To Recruit New Contestant Nicolas Love
As a disclaimer, most men on Tinder don't look like this. Not even mentioning the commitment and the mother issues.
Monday TV Wrap: Australian Story 25th Birthday Revisits Iconic Episode
Who hasn't shed a tear through 25 years of Australian Story? You've probably had a little belch & a possible fart too.
Kmart Launches Holiday Campaign “All Kinds Of Christmas” Via DDB Melbourne
If you inhale deep enough, you can almost smell the cheap Chinese plastic in this rather cheery festive work for Kmart.
“The Veggies Are Better…!” Burger King Launches First 100% Vegan Restaurant
Apparently people are having trouble distinguishing between Burger King's meat & veggie patties. Even more so if pissed.
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
It's not one but two Google ads today! And it's not like we wouldn't use them if they stopped advertising, would we?
Affinity Study Reveals Big-Name Brands Were Winners During Lockdown
Many well-known brands responded well to the disruption caused by the COVID-19 pandemic, according to consumers, a new survey released today by independent digital agency AFFINITY today reveals.
Cruise Through The Peak Season With The Ultimate Guide To World-Class Shipping
Don't be fooled by this headline! It's about parcel delivery, NOT an 18-day Pacific islands cruise on the Fairstar.
NSW Rural Fire Service Warns Community To “Live Bush Fire Ready”, Via Wunderman Thompson
Bushfire season is nearly upon us and, rest assured, ScoMo has NOT booked his annual family vacation to Hawaii.
SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]
Carat & UNICEF Australia Unveil Global Vax Initiative “Give The World A Shot” Campaign
Here's a top initiative from Carat & UNICEF. But then again, they're a goodly bunch those UNICEF folk, aren't they?
Katy Perry’s Festive Spot For Gap Is The Cheesy, Pop Fun You Need In Your Life
Does your office have a strict dance-free code? Well, a trip to HR is on the cards with this bottom shaker from Gap.
