B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pepsi Max Releases #MaxYourSummer Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Pepsi Max Releases #MaxYourSummer Campaign
Advertising

Pepsi Max Releases #MaxYourSummer Campaign

nhowe
Published on: 13th December 2016 at 7:00 AM
nhowe
Share
2 Min Read
SHARE

Comedian and actor Ash Williams, summer loving TV presenter Carissa Walford and Aussie Supercars driver Chaz Mostert have joined forces to create the ultimate guide on how to #MaxYourSummer.

The video, released today, shows how Williams, Walford and Mostert deal with bad traffic and hold ups on the way to the beach by building an ingenious DIY carpool.

Throughout summer, Williams and Walford will be posting more ingenious summer hacks on their social channels.

Walford said, “Summer is the best time of the year in Australia, and yet too often we Aussies miss out on all the fun due to things like work and traffic getting in the way. Teaming up with Pepsi Max this summer means I can show Aussies all my tips and tricks to ensure they’re making the most of this time of year.”

Williams added, “We want to inspire Aussies not to let little things get in the way of a good time this summer. Our summer hacks are bold. They’re ingenious. And they’ll show you how to #MaxYourSummer in every way possible.”

Supercar driver Chaz Mostert, who steered the Pepsi Max Van on its maiden beachside voyage, is all too familiar with dodging traffic, and said, “I won’t stand for anything getting in the way of my final destination. If I can’t get to the beach, I’m going to ensure the beach comes to me. Pepsi Max is the perfect partner to ensure everyone reaches their dream destinations this summer.”

The trio’s video comes as the latest in Pepsi Max’s #MaxYourSummer campaign, which is taking its bold brand ingenuity to a new level and turning common barriers to summer on their heads with a series of problem-solving hacks.

Throughout December, the Pepsi Max Van will be on the streets of Sydney suburbs picking up passengers caught in busy public transport pain points on the way to the beach and other summer destinations.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Stream
Share

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?