Paul Bram Diamonds Launches New Campaign With Rebecca Judd

Published on: 1st October 2015 at 8:50 AM

Andrew Begg

2 Min Read

Melbourne jewellery retailer Paul Bram Diamonds has unveiled a new campaign featuring its high profile brand ambassador – wife, mother, model, television presenter, interiors designer and blogger – Rebecca Judd, who has been the ‘face’ of Paul Bram for a decade.

The campaign will be launched with a Brownlow Medal feature spread in The Age and will run across press, women’s fashion magazines, online, office lifts and lobbies, in store, and social media over the next 12 months.

Located in the heart of Melbourne since 1920, Paul Bram is synonymous with Melbourne style and romance, and is therefore the only brand that fits perfectly with intimate hidden laneways and secret bars that make the city one of the most mysterious and enchanting in the world.

The new campaign from experiential agency Traffic features a series of evocative black and white shots in a romantic and gentle tone, showcasing the world’s most exquisite, handcrafted diamond rings, modelled beautifully by Rebecca.

Andrew Begg, Traffic CEO/ creative director said, ‘We were thrilled to have one of Australia’s best photographers, Simon Upton shoot Rebecca Judd for the latest Melbourne Romance campaign – he has taken the campaign imagery to another level. This is the best series of images of Bec yet.”

TAGGED: Relationships

By Andrew Begg

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With a career spanning almost 3 decades and experience transforming brands and businesses across 5 continents, Andrew Begg is one of the industry’s most accomplished brand transformation specialists. Having worked his way up through the world’s preeminent branding, advertising and design agencies, Andrew has skills in a breadth of disciplines. A designer by trade, he has spent 25 years cultivating his strategic, creative and digital skillset. Now, with a client portfolio boasting some 300 brand transformations, it comes as no surprise that Andrew is a specialist in an extensive number of industries. With a wealth of experience in retail, automotive & property, he truly has a unique strength of dexterity in the world of branding. Andrew’s approach is simple. A natural perfectionist, he has an ability to see beyond the brand identity to more holistic, ‘bigger picture’ thinking. His method of branding involves the fusion of cultural & digital trends, customer insights and creative differentiation. What makes his work exceptional is his ability to predict future trends and break category norms. Andrew is a leader not a follower and the brands he has transformed are direct examples of his tenacious efforts to prepare businesses for the future. Andrew understands the immediate and long-term problems and opportunities businesses face today. In 2000, he created Traffic, which specialises in brand and retail transformation. In the first few months of operation, Traffic won, Raine & Horne & Goodyear Dunlop Australia and since then has worked with over 200 brands including some of the world’s largest companies. His personal experience with high-level business strategy means he understands the role branding plays in achieving tangible business objectives. Return on investment is paramount to the Traffic offering. Andrew continues to own 100% of Traffic 12 years after it inception. The business has a turnover of $7+ million and billings excess of $25+ million. Specialties: Re-invent ailing brands and businesses. Increase brand equity, ROI and shareholder value. National multi channel award winning marketing campaigns. Retail and brand revitalisation. Brand strategy and planning. Develop branding and positioning differentiation strategies. Franchise marketing and creation. Listing a company for list on the ASX (Australian Stock Exchange) Retail marketing. Website development and digital marketing. Integrated marketing Create unique customer experiences.