Melbourne jewellery retailer Paul Bram Diamonds has unveiled a new campaign featuring its high profile brand ambassador – wife, mother, model, television presenter, interiors designer and blogger – Rebecca Judd, who has been the ‘face’ of Paul Bram for a decade.
The campaign will be launched with a Brownlow Medal feature spread in The Age and will run across press, women’s fashion magazines, online, office lifts and lobbies, in store, and social media over the next 12 months.
Located in the heart of Melbourne since 1920, Paul Bram is synonymous with Melbourne style and romance, and is therefore the only brand that fits perfectly with intimate hidden laneways and secret bars that make the city one of the most mysterious and enchanting in the world.
The new campaign from experiential agency Traffic features a series of evocative black and white shots in a romantic and gentle tone, showcasing the world’s most exquisite, handcrafted diamond rings, modelled beautifully by Rebecca.
Andrew Begg, Traffic CEO/ creative director said, ‘We were thrilled to have one of Australia’s best photographers, Simon Upton shoot Rebecca Judd for the latest Melbourne Romance campaign – he has taken the campaign imagery to another level. This is the best series of images of Bec yet.”
