Panasonic Australia has launched an overarching brand campaign. Themed around the iconic electronic brand’s decades of providing cutting-edge products for key moments in Australians’ lives, the campaign underlines the products’ quality, durability, and longevity. It falls under Panasonic’s global positioning of ‘Create Today, Enrich Tomorrow’.
The new campaign, which runs on BVOD, digital, and social media, features much-loved products from across the Panasonic range, including microwaves, air conditioning, personal care products, and LUMIX cameras. Gabrielle Pearson directed the campaign, which was created alongside creative agency Cocogun and production company Majella.
“It’s really exciting to be in market with a campaign that highlights the breadth of the Panasonic range, and reminds consumers of the key roles our products have played in their lives over the years,” said Charissa Sano, Panasonic group manager – home appliances and marketing communications.
“From keeping cool to looking great, cooking up a storm and listening to your favourite playlist, Panasonic products have been there for Aussies for over 60 years. This campaign brings that to life in a refreshingly relatable way,” said Emma Laing, Panasonic marketing communications manager – home appliances.
“It’s been a privilege working with the Panasonic team on this very important and special project, to demonstrate the key supporting role that the brand plays, in a fun, dynamic, contemporary way,” said Cocogun co-founder and creative partner Ant Melder.
The campaign is live now.
CREDITS
Client: Panasonic Australia
Group Manager (Home Appliances and Marketing Communications) – Charissa Sano
Marketing Communications Manager – Emma Laing
Marketing Communications Manager – Cindy Ngo
Creative Agency: Cocogun
Creative Partner – Ant Melder
Art Director – Jimmy Williams
Copywriter – Lewis Clarke
Group Business Director – Emily Hahn
Production Company: Majella
Director – Gabrielle Pearson
Producer – Bella Millikin
Cinematographer – Amy Dellar
Media Agency: Awaken
Senior Account Director – Amelia Morgan
Senior Account Manager – Ingrid Kroger
