Outdoor Billboard Disturbs With Herpes And Weeping Pus

Outdoor Billboard Disturbs With Herpes And Weeping Pus

A graphic STD campaign in Omaha, Nebraska is grossing everyone out with giant pus-filled letters that deliver the message about herpes.

Billboards and bus posters around the city, as well as digital ads, are popping up everywhere. Apparently Omaha is ranked number one in the United States for the highest chlamydia rates and number two for gonorrhoea. It’s hoped these gross adverts will reverse the itches:

std-omaha-billboard-hed-2015 std-omaha-billboard-2 std-omaha-billboard-1

Agency: Serve Marketing
Executive Creative Director: Gary Mueller
CD/Art Director: Matt Hermann
Art Director: Carsyn McKenzie
Copywriters: Bruce Dierbeck + Evan Stremke
Illustrator: Shawn Holpher
Retoucher: Anthony Giacomino
Account Executive: Heidi Sterricker

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