Orchard Poaches Deepend’s Kim Verbrugghe To Refresh Its Strategy Approach

Orchard Poaches Deepend’s Kim Verbrugghe To Refresh Its Strategy Approach
SHARE
THIS



Independent digital marketing agency Orchard has announced the appointment of Kim Verbrugghe as its head of strategy. 

Verbrugghe joins Orchard following a five-year stint at Deepend. Her appointment signals the beginning of a new phase for Orchard, as she plans to implement a design thinking methodology across the entire strategy function. 

By applying an innovative model that uses methods from Google Sprint and human-centred design (HCD), Verbrugghe will shift the way Orchard approaches strategy to be more human-centric and collaborative while she oversees the building of the agency’s planning, social, content, customer experience and data offerings. 

Andrew Antoniou, managing partner at Orchard, said: “As a business, we need to continue to innovate, grow, stretch and push the jagged edges to stay at the forefront of what the market is demanding. 

“Kim will help us do that and more. She is super smart and has a history of driving change in the digital space.” 

Commenting on her new role, Verbrugghe said: “Orchard is all about ‘inventing better’, and internally, the agency is already human-focused. The people at Orchard are curious and keen listeners who apply deep thinking to find innovative solutions. 

“That, our cross-functional team and the flat structure of the agency makes this approach ideally suited to the business. With the HCD model, we can solve complex problems quickly, regardless of the channel.” 

Please login with linkedin to comment

Deepend Kim Verbrugghe Orchard

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]