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Reading: Orchard Poaches Deepend’s Kim Verbrugghe To Refresh Its Strategy Approach
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B&T > Marketing > Orchard Poaches Deepend’s Kim Verbrugghe To Refresh Its Strategy Approach
Marketing

Orchard Poaches Deepend’s Kim Verbrugghe To Refresh Its Strategy Approach

Brooke Hemphill
Published on: 10th October 2017 at 11:11 AM
Brooke Hemphill
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2 Min Read
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Independent digital marketing agency Orchard has announced the appointment of Kim Verbrugghe as its head of strategy. 

Verbrugghe joins Orchard following a five-year stint at Deepend. Her appointment signals the beginning of a new phase for Orchard, as she plans to implement a design thinking methodology across the entire strategy function. 

By applying an innovative model that uses methods from Google Sprint and human-centred design (HCD), Verbrugghe will shift the way Orchard approaches strategy to be more human-centric and collaborative while she oversees the building of the agency’s planning, social, content, customer experience and data offerings. 

Andrew Antoniou, managing partner at Orchard, said: “As a business, we need to continue to innovate, grow, stretch and push the jagged edges to stay at the forefront of what the market is demanding. 

“Kim will help us do that and more. She is super smart and has a history of driving change in the digital space.” 

Commenting on her new role, Verbrugghe said: “Orchard is all about ‘inventing better’, and internally, the agency is already human-focused. The people at Orchard are curious and keen listeners who apply deep thinking to find innovative solutions. 

“That, our cross-functional team and the flat structure of the agency makes this approach ideally suited to the business. With the HCD model, we can solve complex problems quickly, regardless of the channel.” 

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TAGGED: Deepend, Orchard
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By Brooke Hemphill
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I am a writer, editor and marketing communications consultant. Former editor of B&T and Encore Magazines, I am presently engaged by several clients for thought leadership, content marketing, PR and feature writing. I currently look after the following agencies: Maxus, Spinach and Principals. I'm also working on a major content project for magazine industry body Magazine Networks. Additionally, I cover events for WARC and write for content marketing shop Edge, among others. I've also written a book, Lesbian for a Year. My career in the media began with a regular feature in the Sydney Morning Herald titled Table for Eight before I went on to present the online series Sexperts for the SMH, Age and Brisbane Times websites. Specialities: feature writing, content marketing, editing, producing, ghostwriting, InDesign, magazine editing, project management

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