Optus Sport Secures Rights To 2023 Women’s World Cup, With FTA Partner Set To Be Announced

Optus Sport Secures Rights To 2023 Women’s World Cup, With FTA Partner Set To Be Announced
SHARE
THIS



Optus Sport has beaten a host of streaming services and TV networks to be announced as the local broadcaster for the 2023 FIFA Women’s World Cup, which is to be hosted in Australia and New Zealand.

All 64 matches will be shown live in Australia on the streaming service, which currently hosts the English Premier League, FA Women’s Super League and other international football leagues.

With the 2023 World Cup set to be the biggest sporting event in Australia since the 2000 Olympics, the broadcast rights were highly sought-after, particularly among local streaming services currently looking to bolster sporting content.

However, there will be one match each day (including all games involving the Matildas) shown on a free-to-air network via a sub-licensing agreement, according to the Herald.

The free-to-air partner is yet to be announced.

Optus vice president TV, content and product development Clive Dickens said: “We have built an unparalleled pedigree in enhancing and supporting women’s football and building unique customer relationships with football fans, from the FIFA Women’s World Cup 2019 in France to being amongst the first broadcasters of the Barclay’s FA Women’s Super League, to recently securing the exclusive rights to the UEFA Women’s EURO 2022 in England.”

“The FIFA Women’s World Cup 2023 represents a huge opportunity to help drive growth and visibility of women’s football in Australia and deliver football fans the best-ever coverage.

“We are committed to changing the future children see and the importance of promoting women in sport to drive that change. It is a privilege, and an endorsement of our credentials by FIFA, to be awarded the rights to showcase this monumental event.”

FIFA chief women’s football officer Sarai Bareman said: “FIFA is excited to welcome Optus Sport as our official broadcaster of the FIFA Women’s World Cup 2023™ for Australia. Optus has shown a strong commitment to broadcasting women’s football and this deal will provide unprecedented coverage in Australia for the tournament, as well as bringing women’s football to more fans and new audiences. We look forward to working with Optus to promote the FIFA Women’s World Cup 2023 to accelerate the growth of the women’s game in Australia in the lead up to 2023.”

Please login with linkedin to comment

FIFA Football Optus Sport Streaming

Latest News

“Go Woke, Go Broke!” Whittaker Gets Blasted For Progressive Name Change
  • Media

“Go Woke, Go Broke!” Whittaker Gets Blasted For Progressive Name Change

New Zealand chocolate brand, Whittaker’s attempt to celebrate Maori language week has caught heat online. Whittaker very cooly decided to acknowledge Maori Langauge week by debuting special edition packaging of its classic milk chocolate block. Creamy Milk was translated using the official Maori language te reo and relabelled Miraka Kirīmi. While some people loved the […]

Coates Group Named As Global DMB Parner For McDonald’s
  • Marketing

Coates Group Named As Global DMB Parner For McDonald’s

Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]

London, UK - July 31, 2018: The buttons of the app Reddit, surrounded by Pinterest, Whatsapp, and other apps on the screen of an iPhone.
  • Technology

Reddit Wants Australians To Join New Developer Platform

Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity
  • Media

Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity

Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]

As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb
  • Technology

As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb

Digital intelligence platform Similarweb has revealed that the number of Australians using OnlyFans, Uber and other side hustles has grown significantly YoY against last year’s numbers. With economic pressures increasing and cost of living continuing to rise, Similarweb found that despite record low unemployment rates, interest in side hustles is growing exponentially as people look […]

Crimtan Lands New ANZ Sales Director Jeff Purser
  • Marketing

Crimtan Lands New ANZ Sales Director Jeff Purser

Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net
  • Marketing

DGtek Appoints Edge As Creative For Retail Arm Pineapple Net

Edge has been appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net. DGtek has rapidly expanded its full-fibre optic broadband network in Melbourne and in other major cities in Australia with network covering over 35k premises. Pineapple Net, as DGtek’s retail brand, was awarded the prestigious CommsDay Eddison […]

Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches
  • Marketing

Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches

Perth based audience engagement SaaS platform Komo has announced Niel Isdale (pictured, right) will be stepping into the role of chief revenue officer, accompanying the news it has opened a Sydney office to service and expand its growing portfolio of clients. Isdale brings 11 years’ experience in leadership roles, including two years at LinkedIn where […]

IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising
  • Advertising

IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising

Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83 per cent of agencies having used pDOOH and 48 per cent at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a […]

A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media
  • Media

A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media

The founder of Scroll Media, Jane Ormsby, has kindly shared with B&T a lovely letter dedicated to the women she’s learnt from: I was recently asked to be a Judge for the B&T Women in Media Awards, which was an absolute privilege. As a female founder of Scroll Media, I was given the Entrepreneurs Category […]

Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW
  • Campaigns

Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW

Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer. This first-of-its-kind program has been developed to allow fans to build their team by selecting players from both the men’s […]

Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising
  • Advertising
  • Media

Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising

Advertising to Gen Z is proving to be a complicated task for many companies as they try and grapple with changing interests and mediums. Recently, B&T was lucky enough to catch up with Kate Rourke (pictured), head of creative insights at Getty Images APAC, to discuss the rise of apps like BeReal and TikTok and […]

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement
  • Media

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement

Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March.   The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign
  • Campaigns

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign

Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch
  • Marketing

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch

Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]

Shine Awards 2021, Cruden Farm, Langwarrin,     Picture Yuri Kouzmin
  • Media

Rural Aussie Women Celebrated With The Announcement Of 2022 Shine Awards

Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]