Sydney Opera House and Intel have announced a major partnership in which the Opera House’s Grammy Award-winning studio will be renamed the Intel Broadcast Studios.
The two-year partnership between the Opera House and the world leader in computing innovation will include a digital-content series, live on-site activations and a range of projects trialling the latest Intel technologies to create new experiences and crack the world’s busiest performing arts centre open so the world can see inside. It is the Opera House’s first naming-rights sponsorship.
NSW Deputy Premier and Minister for the Arts Troy Grant congratulated the Sydney Opera House and Intel, saying the partnership united two truly iconic brands: “With a shared history of transformation, this partnership makes sense at every level. As a symbol of modern Australia, the Opera House has transformed culture through the arts – just as Intel’s first microprocessor transformed global technology through innovation.”
Sydney Opera House CEO Louise Herron AM said: “Innovation is part of the Opera House’s mandate as an institution. Digital content has to be at the heart of everything we do, helping us to reach and inspire new audiences. As the engine room of the Opera House’s digital stage, our state-of-the-art broadcast studios, which are already powered by Intel microprocessor technology, enable us to create and share incredible artistic experiences.
“Our partnership with Intel is one of the many ways in which we are renewing the Opera House for new generations of artists, audiences and visitors. Together we want to push the boundaries of creativity, enhancing the experience of the 8.2 million people who visit the precinct each year as well as growing online audiences.”
The two celebrated international brands will work together to launch:
- Intel Broadcast Studios – The studios will feature the latest available Intel technology, as part of an equipment upgrade that has already commenced. The enhanced performance of the recording and broadcasting facilities will provide power and efficiency benefits for the production and sharing of digital content while also supporting the sustainability strategy of the Opera House.
- Live activations and year-round digital content – As befits a collaboration located at the intersection of creativity and technology, the Intel partnership will deliver unique content and live experiences to bring the diversity of the Opera House to life beyond the precinct, from contemporary music and talks and ideas to the building itself.
- Future projects – As the symbol of modern Australia and the nation’s number one tourist destination and busiest performing arts centre, the Opera House will provide Intel with an unparalleled playground for innovation to trial new technologies.
The Intel Broadcast Studios provide artists, film-makers and producers with the opportunity to not only capture incredible performances and content, but to reach the largest possible audience via live streaming technology.
Intel ANZ managing director Kate Burleigh said: “Both the Opera House and Intel have innovation in their DNA. That is what makes this partnership so powerful and we look forward to helping to create the future together. As one of the world’s most recognisable buildings, the Opera House offers exciting opportunities to collaborate. We want to test and implement new technologies and create richer experiences that will enable both visitors and digital audiences to crack open the Opera House and look inside its iconic sails.”
