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Reading: OpenAI Enables Advertisers To Track & Target Free Users
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B&T > Technology > AdTech & MarTech > OpenAI Enables Advertisers To Track & Target Free Users
AdTech & MarTechAINewsletterTechnology

OpenAI Enables Advertisers To Track & Target Free Users

Staff Writers
Published on: 4th May 2026 at 12:00 PM
Edited by Staff Writers
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OpenAI has updated its privacy policy and will enable advertisers to target free users of ChatGPT.

Late last week, the company informed users that it would begin targeting free users with ads and services by switching on cookies as default.

“We’ll now use cookies to promote OpenAI products and services on other websites,” OpenAI said in an email.

“This is separate from and does not impact your conversations or the ads you may see in ChatGPT. Your conversations with ChatGPT are private and are not shared with advertisers.”

OpenAI will begin tracking US users with ads on its Free and Go plans.

Users with Plus, Pro, Business, Enterprise, and Edu accounts will not have ads, and OpenAI said that it will not show ads in accounts where users say they are under 18 or the software believes they are a minor.

Chats with the bot aren’t shared with third parties.

OpenAI began showing ads for Australian users last month. Ads are also running for users in the US, New Zealand and Canada.

In December, OpenAI opened its first Australian office in Sydney.

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Arvind Hickman
By Arvind Hickman
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Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

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