The Australian Centre for AI in Marketing (ACAM) is launching ‘Unlocking the Power of AI for Good’, as artificial intelligence reshapes the social impact sector at a time when capability, governance and clarity is lacking.
Supported by IBM, the inspiration series is designed to assist not-for-profit organisations translate AI into outcomes and support those who may be at risk of falling behind, by applying AI in practical and responsible ways.
The initiative was developed for the sector by those working in it, through the AI for Good Think Tank which was facilitated by ACAM, bringing together organisations including Wayside Chapel, Gidget Foundation, Food Ladder, Pankind, Canteen, Variety – the Children’s Charity, Black Dog Institute, Barnardos, Autism Awareness, and Lifeline, with support from UNICEF Australia, World Vision and The Smith Family.
Doug Taylor, CEO of The Smith Family, said: “AI presents a significant opportunity to better deliver the human outcomes not-for-profits are here for, but it also carries real risks if not applied thoughtfully.
The focus must remain on using these tools to strengthen support for the people we serve, without creating further disadvantage.”
Unlocking the Power of AI for Good is a practical online four-week series to help NFP leaders move beyond the noise and into real, grounded application, with clear use cases, thoughtful discussion and responsible approaches to AI.
ACAM founder Louise Cummins added: “Through our AI for Good Think Tank it’s become clear that while curiosity around AI is high across NFPs, there is still a real gap when it comes to applying it in practice in a way that aligns with purpose, ethics and trust.
“That gap matters, because it isn’t just about adopting new technology, but about strengthening how organisations deliver impact in a world that is changing quickly. The challenge is no longer access to the technology, but knowing what to prioritise, what to say no to, and how to embed AI into real workflows that deliver outcomes.”
Miki Luong, chief marketing and communications officer at IBM ANZ, said: “AI adoption across the social impact sector is accelerating, but many organisations are still building the structures needed to use it effectively and responsibly.
“The opportunity now is to move from experimentation to capability, ensuring AI is applied in ways that are practical, ethical and aligned to real-world impact. IBM ANZ is proud to support this series and help drive AI knowledge across the social impact space.”
Unlocking the Power of AI for Good, which starts on 6 May, will include real examples, practical ideas and perspectives from leaders across the industry, including Food Ladder, The Smith Family, UNICEF, Kantar and more.
