Marketers Trying To Find Audiences Through Synthetic Data Are ‘Chasing Their Tails’
Say what you want about chasing your tail, if it's good enough…
ACAM Report Finds Customers Not Ready To Completely Hand Off To AI
Consumers still reluctant on AI. Much like surcharge fees.
ACAM Launches Accredited Advisors Network
ACAM launches advisor network. Which you can think of like speed dating,…
Claude Sonnet 5.5 Promises Cheaper AI Agents For Creatives – But Will It ‘Create Even More Chaos?’
We'll admit, cheaper AI was below cheaper cigs and beer on our…
The AI Maturity Gap Is Becoming A Growth Gap
Are you mature with your AI use? Or are you creating humorous…
‘Like Using A Jackhammer To Open A Walnut’: ACAM & Kantar Warn CMOs Are Burning Through AI Tokens On Simple Tasks
That said, if you are really struggling to open a walnut, jackhammers…
‘AI’s Self-Regulation Era Is Closing’: Industry Back Albanese’s AI Push But Warn More Is Needed
Industry welcomes Albo's 'Office of AI', less confident about his 'shag, marry,…
‘Big Gap’: ACAM Warns Of Disconnect In Marketers’ Understanding Of How To Use AI
Are you confused about AI? Here's one piece of advice from B&T:…
ACAM Expands National AI Benchmark With Kantar As Research Partner
Kantar & ACAM team up here on AI benchmark. But sadly don't…
ACAM Unlocks AI Action For Australia’s Not-for-profit Sector
Thought AI was only good for bland copy generation? Think again as…
ACAM Launches Leadership System To Turn AI Adoption Into Accountable Performance
"Accountable" and "performance" are two words that send B&T running for the…
ACAM Calls Time On AI Anxiety & Unveils What The Marketing Team Of The Future Will Look Like
Anxious about AI? Don't be!
ACAM & Adobe Announces 3-Year Supporter Agreement, Helping AI Programs Reach More Marketers
Adobe and ACAM sign a 3-year deal… which in AI years is…
AI Ambition Soars, But Readiness Falls Short, ACAM’s Inaugural AI Readiness Benchmarking Report Reveals
Australia’s AI ambition is sky high, shame the readiness is still buffering.
