Shoppers looking for gift inspiration, or wanting to treat themselves this Christmas, can engage with Swarovski’s latest retail campaign that converts oOh!media’s interactive digital EXCITE panels into a ‘Wish List’ generator.

Using the app packed EXCITE panels pioneered by oOh!, shoppers can navigate through Swarovski’s new Christmas range, select their preferred price point and add their favourite items to their Christmas Wish List.

Once complete, shoppers can view their Wish List and send it via text or email to themselves or to a loved one to provide some inspiration on what they could buy them for Christmas.

oOh!’s group director for retail, Blair Hamilford, said Swarovski’s retail campaign developed in conjunction with Havas Media was designed to position Swarovski at the forefront of gift-buyer’s minds and provide inspiration to shoppers in the run up to Christmas.

“The interactive Christmas Wish List generator is a clever way for Swarovski to increase exposure of its new product range during this peak retail period,” Hamilford said.

“Not only does the campaign reach masses of shoppers, but it engages them, and amplifies exposure beyond the touch-screen, through the ability to send Wish Lists to mobile and online.

“The ease of having a Swarovski Wish List on a shoppers’ mobile phone will take the stress out of Christmas shopping and drive sales, as it prompts shoppers to seek out items in nearby shops.”

Swarovski’s Christmas Wish List campaign will run in some of Australia’s busiest shopping centres on oOh!s EXCITE screen and Shopalive network for two weeks in the run up to Christmas.

Swarovski’s PR and communications manager, Billy Mitchell, said the concept of utilising the retail panel to engage shoppers while they are buying Christmas presents was an exciting use of a traditional media to influence consumers and their friends in a new way.

“This takes referral marketing to a new level.  Not only do we inspire those who are exposed to the campaign but multiple others who are sent a sample of our great Christmas range,”Mitchell said.