B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Online Quizzes: The New Lead Generator
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Online Quizzes: The New Lead Generator
Media

Online Quizzes: The New Lead Generator

Cyril Gaillard
Published on: 9th December 2014 at 10:34 AM
Cyril Gaillard
Share
2 Min Read
SHARE

There are a plethora of quiz makers on the Internet but lately, firms have discovered the ability of quizzes to drive traffic and generate leads thanks to their interactivity and inherent virality, says Fyrebox’s Cyril Gaillard.

News media company BuzzFeed discovered the power of quizzes as a lead generation tool a few years ago. The site’s quiz “What City Should You Actually Live In?” reached north of 20 million views.

Recently launched startups give small businesses the opportunity to replicate BuzzFeed’s success by providing them with  tools to create customised quizzes to meet their marketing goals.

Summer Anne Burton, former head of BuzzFeed’s quiz team, was looking at traffic stats and which posts had done well at the end of last year. She noticed how well quizzes were doing for the site. Burton told the Huffington Post: “Our most shared post was this quiz called ‘Which Grease Pink Lady Are You?’ It had not been a big hit when it was first published, but it had this super long tail.” Its popularity didn’t rise and fall quickly but trailed for months.

Fyrebox saw an opportunity and the Melbourne based company helps site managers and Facebook marketers capitalise on the same kind of traffic by providing a easy to use platform to build customised quizzes without any programming knowledge. More than 90% of he platform’s users create their own quiz within 10 minutes of signing up.

We got the idea from looking at content marketing techniques and their evolution. There was text, images, videos and more recently presentations it was time for more interactivity. A quiz is interactive and engaging, yet simple.

Beauty shops such as Organic Surge have significantly increased online engagement while capturing leads in a fun and engaging way.

Digital marketers are always for looking new ways to engage their clients’ online audience, and quizzes seem to become quickly a new indispensable weapon in their marketing toolbox.

Cyril Gaillard is the founger of Fyrebox, a Facebook marketing platform.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Little Flowers, red engine Tv, Spinach
Share
By Cyril Gaillard
Cyril Gaillard holds a Masters in Electrical Engineering from The National Institute of Applied Sciences of Rennes, France. He has worked as a software engineer at the Rochester Institute of Technology in Rochester, New York State, the European Aeronautic Defence & Space Company in France and General Electric in Germany. He has also worked as a freelance web designer and an iOS developer in Melbourne and has gone on to develop educational games for iOS devices (Frenchie Teachie, Color Me Now, Maths with Springbird) for Australian children under the age of 10. Cyril was also one of the co-founders of Broccol-e-games, a company that was selected to be a part of Angel Cube 2012, a Melbourne-based Startup Accelerator program. Multilingual Cyril speaks fluent English and French, and is proficient in Spanish and German.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?