OMD(WA) has appointed Paula Cameron to a newly created position of connections strategy director.

Cameron is well known in Perth media circles having previously held the role of strategy director at Mitchell & Partners (now Carat). She has also spent several years running her own strategic consultancy.

More recently, Cameron has completed a 12-month maternity leave contract with Marketforce heading the agency’s consumer planning and strategy division.

“The opportunity with OMD excites me because it is the first Agency in Perth to fully embrace the common ground of consumer planning with media strategy providing a natural connection between consumer brand journey with media consumption.

“In the development of this role OMD WA have joined the ranks of some of the world’s most innovative planning agencies” said Cameron.

OMD WA managing director Angela Nutton said, “As the first Agency in WA to adopt this new approach to Strategy, we were looking for a unique individual with experiences across Consumer and Brand Planning as well as a solid and proven track record in Media Strategy. Paula clearly fits this well with a successful career across all disciplines”.

Cameron will work closely with each agency to consider messaging across all media opportunities; bought, owned, earned and shared; to plan communications that connect our clients with their customers.