B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Oh No! ALDI’s Snow Chains & Witches Hats Could Be Illegal
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Oh No! ALDI’s Snow Chains & Witches Hats Could Be Illegal
Marketing

Oh No! ALDI’s Snow Chains & Witches Hats Could Be Illegal

Rosie Oakshott
Published on: 15th February 2018 at 9:50 AM
Rosie Oakshott
Share
2 Min Read
SHARE

One of the many joys of a visit to ALDI – cheap booze aside – is the treasure trove of weirdness in the middle of the store that make up the German grocer’s weekly “special buys”.

However, there are now claims the weekly specials could be in violation of Australian consumer law because, despite their heavy promotion, there is limited stock and not available in all stores.

The apparent illegality came to light on the ABC’s consumer show The Checkout on Tuesday night where it alleged ALDI’s practices were, possibly, illegal.

The problem for the ALDI is that it heavily promotes the discounted range in its weekly catalogues that are handed to shoppers at the checkout.

The suggestion is that the catalogues are designed to drive people into the stores to purchase discounted goods that aren’t actually available.

Under section 35 of Australian Consumer Law, it is illegal to advertise goods or services that have been discounted where they are “not available in reasonable quantities and for a reasonable period at that price”.

To cover itself, ALDI always uses the disclaimer in its catalogues that reads: “While stocks last. Please note stocks are limited and will vary between stores. Despite our careful planning we apologise if selected stocks may sell out on the first day, due to unexpectedly high demand.”

ALDI has denied the claims, arguing it is difficult to tell which items will do well and which won’t.

As yet, the Australian Consumer And Competition Commission – who would investigate the claims – has not yet made any comment.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ACCC, Aldi, the checkout
Share
Rosie Oakshott
By Rosie Oakshott
Follow:
Started out at Retail Week in London before tackling large-scale expo’s around Australia. Rosie’s background gives her the nous to bring together B&T’s editorial, events and commercial vision.

Latest News

Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
Mark Bouris.
NOVA Entertainment Partners With Mark Bouris’ Mentored Studios Podcast Platform
10/07/2025
Samsung Mobile Unveils New Galaxy Z & Watch8 Series In National Campaign
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?