Oakley Teams With Football Young Gun In New Partnership & Campaign

Oakley Teams With Football Young Gun In New Partnership & Campaign
B&T Magazine
Edited by B&T Magazine



Product design and sports performance brand, Oakley, have today announced a new multi-year partnership with football young gun, Kylian Mbappé.

The brands new, ‘Be Who You Are’ campaign film chronicles the 23-year-old’s journey and highlights his individual attitude and spirit.

While many believe Mbappé is a once-in-a-generation talent, the film aims to highlight that natural talent wasn’t the only thing that shot the Paris Saint-Germain forward to the top, but grit and determination too.

The ‘Be Who You Are’ short film details Mbappé’s humble beginnings in the suburbs of Paris, as a young boy who dreamt of leading his nation to a World Cup victory.

“Everyone knows what I’m all about when it comes to football – now, I’m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth,” said Mbappé.

“The ‘Be Who You Are’ message resonated very strongly with me and I want to help instil that belief in staying true to yourself and that self confidence in others. And of course, the eyewear is pretty cool.”

Oakley global marketing director, Caio Amato, added: “We live in a world that constantly invites us to see athletes as untouchable idols.”

“However, at Oakley we believe that athletes aren’t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy.

“And that is what Kylian represents to us: a great human being that understands his role beyond sport – to lead and inspire future generations to believe in themselves and be who they are.”

Mbappé will now support Oakley’s lifestyle eyewear collection off the field.

 




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