B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • Spotlight on Sponsors
  • News Corp
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: OA Collective Appoints Ashleah Harding As Agency Sales Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > OA Collective Appoints Ashleah Harding As Agency Sales Director
Advertising

OA Collective Appoints Ashleah Harding As Agency Sales Director

Staff Writers
Published on: 8th July 2024 at 12:14 PM
Staff Writers
Share
3 Min Read
SHARE

OA Collective has appointed Ashleah Harding to the newly established role of agency sales director (Southern States).

With a career spanning leadership roles at Woolworth’s Cartology, Nine Entertainment Group and Fairfax Media, Harding brings a wealth of experience and a vast network of contacts within the FMCG and retail sectors to OA Collective. Her achievements include winning a “prestigious” B&T Women in Media Award in 2023.

“Ashleah’s appointment signifies a pivotal moment for OA Collective as we continue to drive rapid growth in our business and expand our OOH network, particularly across the critical southern region,” said Grant Kirkby, co-founder of OA Collective. “Her role is focused on delivering excellence through market-leading OOH media campaigns across our newly established network of premium independent out-of-home assets across Australia and New Zealand.”

OA Collective has created a model that empowers independent OOH owners by consolidating them under one roof. This innovative approach simplifies the process for advertisers, providing easy access to premium assets through a single point of contact and contract. In addition, it supports Australian-owned small businesses, ensuring that advertising investments remain within the local economy.

“The Australian OOH advertising market is valued at approximately AUD $1.1 billion annually,” said Warren Moore, co-founder of OA Collective. “This figure reflects the significant investment and presence of OOH advertising within the broader media landscape in Australia. Now thanks to OA Collective independent OOH owners can now gain greater access to this spend as a united force and new platform within the sector.”

Expressing her enthusiasm for joining OA Collective, Ashleah Harding said, “I am incredibly excited to be part of a business that is reshaping the OOH landscape. OA Collective is at the forefront of championing independence in the out-of-home sector, uniting independent OOH owners to offer advertisers unprecedented access to a network of premium assets. Our collaborative network continues to grow and deliver mass scale and simplicity demanded by brands, enabling impactful campaigns that drive tangible results.”

“Our focus is to unlock new opportunities for independent OOH owners through a collaborative network that facilitates large-scale advertising solutions,” Harding added. “This approach ensures that campaigns are straightforward, compelling, and designed to drive consumer engagement and purchase.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: OA Collective
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melinda Duffy Hired To Head Up oOh!media’s Specialist Product Sales & Partnerships Team
16/06/2025
Taste.com.au & Coles Team Up To Unveil ‘Taste Dinner Heroes’ To Aid Time-Poor Consumers With Weekly Menu
16/06/2025
Special Utilises Heavenly Twist To Extend ‘When You Know, You Know’ Brand Platform
16/06/2025
Is Labor’s Inaction On Gambling Ad Reform ‘Emboldening’ The Betting Industry? David Pocock Says Yes!
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?