Nutella World Launches In Australia, Plus 10 Nutty Facts About The Stuff
On Monday, gourmet food store LaManna Direct hosted the official Australian launch of Nutella World, a book dedicated to the rich history of the much loved brand, Nutella.
The launch, which marked the beginning of a month long celebration of Nutella at LaManna saw guests enjoy an array of Nutella creations as author Gigi Padovani discussed the inspiration behind Nutella World, before signing complimentary copies for attendees.
Nutella World begins to answer what lies behind a jar of Nutella, the hazelnut spread that for the past fifty years, has been enjoyed by millions of Europeans and is now conquering the rest of the world, including Australia.
Born in the same town in which Nutella originates, Padovani is a journalist and food writer whose book is more than a celebration of his hometown’s delicacy.
“I am personally very proud to be able to present Nutella World, a history of one of the world’s best loved brands, in this impressive store today,” said Gigi Padovani at yesterday’s launch.
“I hope that through the book, Australian readers can get a deeper insight into the amazing story of this brand, from its humble beginnings in a pastry-shop, founded by Mr. Pietro Ferrero in Italy seventy years ago, to today, one of the largest confectionary groups in the world.”
Commenting on the unique occasion, LaManna CEO Patrick LaManna noted, “The entire family is truly excited to begin our month long celebration of Nutella here at LaManna and we cannot think of a more fitting way to do so then the launch of a book that duly celebrates such an amazing brand, product and story.”
Nutella World, whilst written with lovers of Nutella in mind, explores how a hazelnut spread continues to capture the imagination of people from all around the world, to become a globally recognised brand in less than six decades.
The book is available now at select retailers including LaManna Direct and retails at $45.00.
For more information, go to: http://www.nutellaworldbook.com/book
Nutella – It’s the world’s favourite hazelnut spread. But honestly how much do we really know about it?
1. The most ‘pleasurable’ job in Ferrero
There are 1,700 expert testers who work for the company, even the management takes part in tasting, and was often joined by Michele Ferrero himself.
2. Nutella was an “accident”
In 1945 it was a small block of semi-hard chocolate-hazelnut mixture (Giandujot) that could be sliced and eaten with bread. However, the summer of 1949 was a particularly hot one, and the Giandujot was melting. It was then that Ferrero realised that it could be reduced to a cream thus, the Nutella we all know and love was born, entirely by accident.
3. Ferrero’s social network is older than Mark Zuckerberg’s
When the www.mynutella.it website went online, Harvard student Mark Zuckerberg hadn’t yet written the code for Facebook. Each person who signed up to ‘mynutella’ could manage his or her personal space, posting thoughts, photographs, and drawings inspired by Nutella.
4. The First Official Jar Was Made 51 Years Ago
The first jar of Nutella was made and sold in Italy in April of 1964.
5. It All Comes Down To The Manteca
Manteca is the heart of the Nutella recipe, and refers to “a mixture of soft or fat substances with a creamy consistency.” The Manteca is achieved right after the hazelnuts are toasted and then ground to the perfect consistency before anything else (even chocolate) is added to the mixture.
6. Average turnover
About 350000 tons of Nutella are produced every year, with over 11000 tons of this production coming from Lithgow in New South Wales.
7. We eat how much Nutella!?
The line of Nutella jars produced in a single year measure 1.8 times the earth circumference
8. Made in Australia
Globally there are 21 factories, with over 30000 workers, including one in Australia (Lithgow NSW)
9. The factory that planted trees
The Ferrero Group is one of the largest consumers of hazelnuts in the world. The key elements driving the decision to invest in increasing the production of hazelnuts around the world are the growth in sales driven by Ferrero products together with the attention for the quality and traceability of raw materials
10. Agri Australis
The global growth of Ferrero and Nutella has led to the company developing new hazelnuts industries in the Southern Hemisphere, most recently in Australia. By March 2018 the farm in the Riverina Area of New South Wales is anticipated to produce approximately 5000 tonnes of hazelnuts in-shell.
Please login with linkedin to comment
unleash your smithLatest News
“The Bulls**t-ometer Will Be On Full Alert”: B&T Awards Live Judge William Leach Shares His Tips For Finalists
B&T Awards judge William Leach is on the lookout for "bullshit". Hopefully he doesn't read our daily newsletter then.
Spikes Asia Appoints Jenny Lau As Events Director
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Expands Executive Leadership Team
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Glow Survey Finds: Consumers Want FMCG Sector To Tackle Plastic Waste & Packaging
B&T encourages FMCGs to tackle plastic waste, except when it comes to tarpaulins, cling wrap or novelty fake dog poo.
IntelligenceBank Ranks No.1 In G2 Digital Asset Management Relationship Index
IntelligenceBank nabs prestigious industry award that sadly comes with neither sash, tiara or swimsuit competition.
New National Association For The Visual Artists Campaign Gives Visual Artists A Shot At Recovery
Today, the National Association for the Visual Artists (NAVA) launched a new campaign, Sit For An Artist, urging everyone who is e
Revolution360 Wins Sydney Trains Contract For Bespoke Assets
Street Poster and OOH provider Revolution360 has been awarded a 7+ year contract with Sydney Trains for its bespoke road-facing advertising assets.
“Leading By Example Is One Of The Most Powerful Things Brands Can Do!” Gumtree’s Erin Holt On How Sustainability Drives Customers
It's top branding tips from Gumtree’s Erin Holt. Who can also get you a top deal on a slightly worn leather recliner.
Why Microsoft Searches For Insurance Have Lifted During COVID (And How This Affects Advertisers)
Study finds searches for insurance are on the up. And here's B&T thinking it would've been Lil Nas X or Emmy frocks.
LinkedIn Names Thinkerbell One Of The Top Aussie Start-Ups In New Study
Gnomes R Us and Haggis-In-A-Cup conspicuous by their absence in LinkedIn's list of hot new start-ups.
72andSunny Strengthens Team With Four New Hires Across Strategy And Creative
72andSunny ups the team with four new hires. Could've even been five if that unsuccessful pitch had gone the other way.
Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Fake Funeral Home’s “Don’t Get Vaccinated” Ad Turns Out To Be Best Pro-Vax Ad Ever!
If only AstraZeneca & Pfizer scientists could manage to distil their products into an M&M-like sugar-coated confection.
ABC News Breakfast Experiences Literal On-Air Wobble As Earthquake Hits Victoria
"Did the earth move for you?" gags doing the rounds after today's earthquake. Unless you actually did get laid, that is.
The Inspired Unemployed Launch Their Own Podcast Via Spotify
Are The Inspired Unemployed making money from their new podcast? If so, is it being declared to Centrelink, B&T poses?
Diversity Is Good For The Bottom Line, So Why Isn’t Anyone Listening?
No one's a greater advocate for inclusion than B&T. Hell, we even have Adelaidians on staff as proof we'll take anyone!
Tuesday TV Wrap: Masked Singer Reveal Falls From Monday As Pavlova Is Uncovered
Know who'd make terrific contestants on The Masked Singer? Henry the Octopus or Mr Blobby.
Ray White Goes In-House For New “Proudly” Campaign Just In Time For Spring Selling Season
If anything, at least real estate house inspections provide an opportunity to laugh at your neighbour's appalling decor.
Channel Seven Reporter Attacked With “Urine” While Reporting!
When they're charging you a $350 call-out fee to arrive a week late, it beggars why these tradies are so angry.
Beer Brand Roasts The High Cost Of Advertising, Instead Pays Drinkers To Plaster Their Home With Its Ads
When it comes to nuclear submarines, Mars Rovers and warped celebrities, America has no peers. Less so with beer.
JCDecaux Unveils Mass Digitisation Plans After Snaring Sydney Trains Advertising Contract
JCDecaux wins Sydney Trains contract. Rather than ads, B&T would prefer to see repeats of I Dream Of Jeannie or ALF.
The Lab Expands Executive Team With Three Promotions
The Lab expands executive team who can now look forward to spending more time in totally pointless executive meetings.
Like It Or Not, TikTok Has Become A Crime Solving App
In the absence of Batman and Robin, it appears Commissioner Gordon can now rely on TikTok to fight the baddies.
InMoment Appoints Eric Weight As Vice President Of Solutions Consulting For APAC
A handy batter, Eric Weight is the perfect addition for InMoment as the office cricket team prepares for a tough summer.
Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
Wunderman Thompson Releases Adland’s Roadmap For The Metaverse
Much like how one can always manage to lose individual socks, the metaverse remains one of the great modern mysteries.
SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
