Confectionary brand Nutella and snuggly outfit providers The Oodie have joined forces to make the Winter of 2022 a warm and delicious season for all.
To celebrate the partnership, the brands have created a limited edition Nutella-themed Oodie that can only be won through a special promotional competition.
Anyone who purchases a specially-marked jar of Nutella during the competition period, which runs until July 3rd 2022, can enter themselves into the draw to win one of 500 of the limited edition designs.
Azzurra Puricelli, senior marketing manager at Nutella said, “Nutella and The Oodie are perfect for staying snug when the temperature drops. We’re proud to team up with The Oodie to celebrate warmer Winter mornings and give Aussies the chance to wrap themselves in this hot prize, which is sure to become a collector’s item.”
Additionally, the two cold weather specialists have teamed up with Surry Hills hotspot Cuckoo Callay, turning the Oodie from a cold weather comfort item into a currency that can be exchanged for food.
Anyone who visits The Nutella-Oodie Exchange on Wednesday 1st June while wearing their preferred Oodie will receive a freshly baked croissant with Nutella, free of charge. In total, 100 servings will be available.
“We’re thrilled to partner with Cuckoo Callay to welcome the cooler weather in a totally unique way at The Nutella-Oodie Exchange” Puricelli said.
Additionally, customers can visit the Nutella website to find some special Winter-themed and Nutella-based recipes to warm their stomachs and lift their spirits.
