Digital agency ntegrity has appointed Andrew Ritchie to the newly created role of lead strategist.

A digital marketing leader with 11 years of experience across education, health and human resources, Ritchie’s past roles have focused on developing teams from traditional offline thinkers to digital problem-solvers, building content, social media, automation and advertising strategies.

His previous role as head of marketing with Pearson Australia supported the growth of education content in schools through integrated marketing strategies that saw year-on-year growth.

Ritchie said, “ntegrity’s offer is transformative; working with clients to deeply understand their goals and improve their digital marketing strategies as both their business and the digital landscape evolve.

“It is an absolute pleasure to join this growing business that challenges conventional digital thinking – it’s a perfect fit for my skills and approach.”

Ritchie is moving into the newly created role of lead strategist to deliver success for ntegrity’s clients as the business goes through a period of growth.

“Andrew is ideal: with our growing client list in the education sector and increasing team, we needed a skilled senior strategist with rich experience leading teams. We have both these things in Andrew and can’t wait to see how this propels us even further,” said Richenda Vermeulen, ntegrity’s founder and MD.