Nine has named Qantas, Chubb Insurance, McDonalds, Optus, Bupa, and Berocca as new partners and sponsors for this years’ Australian Open.
The brands join returning sponsors Kia, Samsung, Uber Eats, APT, Chemist Warehouse, Peters and Stan.
Nine recently confirmed it will be holding the Australian Open rights for an additional five years until 2029.
In a press release, the television network said this year there has been unprecedented demand for premium advertising packages from brands wanting to advertise around the Open.
This comes as tennis popularity surges – Nine said last year’s Australian Open was the second most searched Google term of the year.
Sponsors and partners will be able to reach audiences through Nine’s television, publishing, digital and audio platforms.
Offerings new for this year includes a special edition of Tennis in Good Weekend magazine and two brand new 9Podcasts series titled AO The Happy Slam and AO The Happy Slam Daily – featuring an all star lineup including Pat Rafter, Dylan Alcott, Jim Courier and Ajla Tomljanovic.
The AO coincides with a summer of 9Now product launches of new in-app experiences, including instant live TV as soon as you open the app, and the ‘start over’ function that ensures you never miss an ace, rally or tie-break.
2023 has also seen Tennis Australia partners Bondi Sands, Ralph Lauren, Life-Space and Gordon’s Gin capitalise on Nine’s customised AO Extender packages.
“We have seen more of Australia’s leading brands engage with Nine and summer’s biggest marketing platform than ever before,” said Matt Granger, Nine’s director of sales – Sport. “Our partner brands have utilised the unrivalled tennis content ecosystem across all of Nines assets – Total Television, Publishing and Radio, leveraging the power of the Summer of Tennis to engage millions of Australians in one place. The Australian Open is the ultimate launchpad for brands delivering the ultimate advantage.”
