Nine today announced the launch of Nine Ad Manager, a groundbreaking self-serve tech platform utilising Artificial Intelligence that will give Australian small to medium-sized businesses the ability to buy video advertising on 9Now, target to postcode level and build video creative using AI.
Australia’s 2.5 million small to medium size businesses – that currently spend $1.5 billion on social video ads each year – will now be able to buy a campaign across Australia’s top rating television shows on Australia’s No.1 Broadcast Video On Demand platform 9Now, with Nine Ad Manager.
With the ability to precisely target audiences using age and sex demographics, postcode and Nine’s 9Tribes audience segments, Nine Ad manager is an all-in-one self-service ad platform that unlocks the power of streaming TV advertising for small and medium size businesses to connect with local customers in a safe, premium environment on the largest and most powerful screen in the home.
SMBs can now create an ad using AI simply by entering their website URL into Nine Ad Manager.
The platform collates images, text, branding and colour palettes from the business’s website, creating a scripted video with AI-generated voice-over – all produced in under a minute.
The platform is focussed on 9Now at launch with the tech stack able to be used across Nine’s digital audio and digital display inventory in the future.
While the technology will be a game changer for all businesses wanting to advertise, for the real estate industry, Nine Ad Manager will be transformational, allowing more than half a million properties listed on Domain every year, to be turned into television commercials using AI in Nine Ad Manager.
In a pilot partnership with Domain, real estate agents will be able to add the power of streaming TV advertising to residential property marketing schedules, promoting the listing across 9Now targeting property buyers in the local area.
Ben Campbell, Nine’s director of data and digital advertising product, said: “small to medium businesses account for 98 per cent of all businesses in Australia and contribute more than a third of our national GDP.”
“The vision behind Nine Ad Manager is to make streaming TV advertising accessible to businesses of all sizes and help them get their message out in a whole new way. With Nine Ad Manager, streaming TV advertising is not just within reach, but easier than ever.”
Tim Rose, director of sales – Nine Plus, said: “With Nine Ad Manager, small to medium businesses can put their business in front of the right audience whenever and wherever they watch 9Now across connected TV, web, and app. It’s easy, affordable and effective.”
