Nine Entertainment Co. has signed Mazda as the launch partner for knockout competition, Reno Rumble, premiering on the Nine Network on Tuesday, May 5, at 7.30pm.

Joining Mazda are national sponsors Woolworths, Officeworks, 20th Century Fox and Daikin, and RAC locally in Perth.

Peter Wiltshire, group sales and marketing director, Nine Entertainment Co., said today: “Reno Rumble is an in-house commissioned, Australian reality format that taps in to the enormous interest we have in renovations, and one that exploits every consumer content touch point to maximise our sponsors’ investment as they benefit from the entire life cycle of the content journey – live broadcast, encore plays, catch-up viewing, and online long and short form video via 9Jumpin.”

Lizzie Young, director of content and brand integration, NEC, said: “Design and style are two passion points shared by Reno Rumble and the New Generation Mazda CX-5, and we have developed a campaign across all screens which will engage viewers interested in these pursuits.”

Mazda will feature the New Generation Mazda CX-5 throughout Reno Rumble, and the winning renovation couple will be taking home the stylish and sophisticated SUV as part of their prize package.

Mazda’s partnership, which includes a talent deal with interior designer and Reno Rumble judge Romy Alwill, also provides viewers with the opportunity to win a New Generation Mazda CX-5 by voting on the official Reno Rumble site on 9Jumpin.