Nine Rebrands BVOD Platform 9Now After Passing Four Million Sign-up Mark

Nine Rebrands BVOD Platform 9Now After Passing Four Million Sign-up Mark
SHARE
THIS



Nine’s broadcast video on demand (BVOD) platform, 9Now, has passed the four million sign-up mark, and is preparing to launch a new series of TV ads to drive more user growth.

The announcement comes as Nine prepares to overhaul the 9Now brand to be closer to the Channel Nine brand and drive up consumer awareness of the platform.

The brand overhaul will see the 9Now logo aligning with the Channel Nine logo (see above image) to allow for seamless integration with Nine’s on-air promotion.

The rebrand will also coincide with a major marketing campaign, with the first of a series of 9Now TV ads launching on Sunday.

The first ad features The Block host Scott Cam and this year’s contestants showing how 9Now video content can be consumed “anytime, anywhere”. Other ads for 9Now, featuring major Nine talent, will roll out over the next 12 months.

Alex Parsons, chief digital officer at Nine, said the channel has led the Aussie TV industry in asking consumers to sign on.

“This data is hugely important for both a better consumer and advertiser experience,” he said.

“We have smashed through the four million sign-up mark, and this represents not only another important milestone in the growth of our broadcast video on demand business, but also our broader data strategy.

“We are also heartened to see our unique audience continuing to grow in the Nielsen Monthly Online Ratings.”

The most recent Nielsen Monthly Online Ratings showed that 9Now was the number one commercial BVOD platform in Australia in June, with a unique audience of 2.349 million.

9Now results in June (Nielsen)

Niamh Collins, general manager of video at Nine, added: “9Now is a platform that has in the space of just 18 months built a strong toehold in the Australian BVOD market.

“This rebrand and broader marketing campaign will help 9Now reach a new level of growth and help consumers realise the many different platforms Nine’s content is now available on.”

Since its launch in January 2016, 9Now has been rolled out via the web, iOS, Android, Telstra TV, HBBTV, Apple TV, Google Chromecast, Fetch TV, PlayStation 4 and Sony Smart TVs with Samsung, while LG is coming soon.

Please login with linkedin to comment

brand expression BVOD Failure radio listening

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]