It has been Australia’s authority on food and drink culture for decades, and now food superbrand Good Food enters a new era of leading the culinary space with a revamp of the Good Food digital offering.
From today, goodfood.com.au is fully integrated into The Sydney Morning Herald, The Age, Brisbane Times and WAtoday websites, with new tech and product features; a revamped navigation of localised restaurant reviews; regular columns from some of food’s biggest names, and new editorial features including more cooking tips, eating out guides and trends coverage.
Over the coming weeks, 10 new columns from the biggest names in Australian food will roll out. Bestselling cookbook author with more than five million social followers, Nagi Maehashi of RecipeTin Eats fame, is expanding her exclusive partnership with Good Food to include a new weekly recipe column and video. Her new column, the SOS Series, will focus on recipes that are under 12 ingredients, cost less than $20 for four people and take under 30 minutes to make.
Renowned chef Curtis Stone is writing a new regular recipe column called Classics with Curtis.
The two culinary superstars will join Good Food’s regular columnists including one of the country’s most loved-cooks, Adam Liaw, who will begin a special series called The 10 dishes everyone should master, former MasterChef winner Emelia Jackson with a new baking column, as well as some of the most trusted names in food and drink such as Callan Boys, Scott Bolles, Emma Breheny, Jill Dupleix, Terry Durack, Besha Rodell and Katie Spain.
The content will be complemented by state-of-the-art tech features including an enhanced recipe section, allowing readers to save, comment and connect with other food enthusiasts on more than 10,000 recipes, while improved navigation will direct readers to localised restaurant and bar reviews from around Australia.
“Good Food is Australia’s most prestigious publisher of news, reviews and recipes and is one of the most-loved sections of The Sydney Morning Herald and The Age,” said Tory Maguire, executive editor of The Sydney Morning Herald, The Age, Brisbane Times and WAToday.
“By bringing it home where it belongs, on the websites of our mastheads, we’re giving our subscribers more value than ever before, and all Good Food readers a bigger, brighter and more delicious food experience.”
With the annual Good Food Guide being the home of Australia’s most recognised and respected awards for more than 40 years, with the coveted chef’s hat, Good Food is a cross-platform brand like no other spanning print, digital, television, events and retail.
The new-look site, which has faster loading speeds, provides new opportunities for brands to connect with a high-value audience that is addressable, from immersive branded content to contextual alignment through newsletter sponsorship.
With a monthly cross-platform readership of 1.5 million* and a social media presence of nearly 700,000 people, new functionality features ripe for brand interaction include digital collections – a curated collection by the Good Food team of recipes, drinks or dining out related stories that surround a particular culinary theme or destination.
“Good Food is the most trusted food media brand in Australia,” said Jo Clasby, director of sales Total Publishing. “A credible and much-loved brand like Good Food, that spans across print, TV, events, the Good Food Guide and now a new interactive digital platform, is the perfect environment for brands to align with to ensure they target audiences with an enviable scale and reach.”
