NewsLifeMedia Hires Editor For Buro 24/7 Australia

NewsLifeMedia Hires Editor For Buro 24/7 Australia
SHARE
THIS



NewsLifeMedia’s lifestyle publisher Nick Smith today announced that Rebecca Caratti has been appointed editor of lifestyle portal Buro247.com.au.

In her new role, which she starts immediately, Caratti will be responsible for the editorial direction and growth of the exciting new digital platform in Australia. She will report to Smith.

With more than 10 years’ fashion media experience Caratti has a strong editorial and commercial approach to publishing with a sophisticated eye and modern take on fashion, culture and lifestyle.

She joins Buro247.com.au following15 months in London and Paris working as a freelance stylist and fashion writer. Prior to her time overseas Caratti was the style editor at Vogue Australia where she remained a contributor to Vogue Australia and Miss Vogue; and before that, market editor for Harper’s Bazaar.

Nick Smith said: “Rebecca is highly respected in the industry with a strong fashion background. I’m delighted that she will be bringing the brand to life in Australia leading the original Australian content while leveraging the global resources of Buro 24/7. She has a clear direction for Buro 24/7 Australia that will resonate with a younger, urbane audience, the drivers of what we call ‘new luxury’ in Australia.”

Caratti will be supported by Yeong Sassall in the role of commercial editor. Sassall was previously senior lifestyle producer at NewsLifeMedia creating editorial content for GQ.com.au and bodyandsoul.com.au and driving network referral across the company’s digital brands. Prior to this Sassall was a freelance fashion, entertainment, lifestyle and health writer contributing to Daily Life and Harper’s Bazaar online; and before that, features writer for Cosmopolitan. 

Buro 24/7 Australia will officially launch in April when its founder Miroslava Duma travels to Australia for Australian Fashion Week for the official launch of the site and to meet with key advertisers for the brand.

The launch of Buro 24/7 Australia has attracted major sponsorship from luxury jeweler Tiffany & Co. and Destination NSW.

“I couldn’t be happier with the traction of both Mira and the brand Buro 24/7 with NewsLifeMedia’s valued advertisers. With the triumvirate of Vogue.com.auGQ.com.au and Buro247.com.au we now provide an unmatchable prestige digital portfolio for luxury and premium lifestyle advertisers.”

Miroslava Duma said: “Rebecca and Yeong are fantastic appointments and I have the utmost confidence in them leading the Buro 24/7 brand editorially in Australia. Combined with our dedicated team in Russia we will be providing 24/7 access to the world of contemporary culture through an Australian lens. I’m excited to be coming to Sydney in April for the launch of Buro247.com.au and working even more closely with the Australian team.”

One of the fastest growing lifestyle sites in the world, Buro 24/7 is a culture, lifestyle and fashion digital news bureau. It was born from the distinctive style, opinion and reportage of digital media powerhouse Miroslava Duma. Beginning in 2011 as a small start-up, it is now taking the world by storm and currently operates in six regions including Russia, Central Eastern Europe, Ukraine, Kazakhstan, Azerbaijan and the Middle East.

Please login with linkedin to comment

Instagram ads SodaStream

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.