NewsLifeMedia Unveils All New Body+Soul Website

NewsLifeMedia Unveils All New Body+Soul Website

NewsLifeMedia’s chief digital officer Julian Delany today unveiled all-new product and positioning for the digital destination of Australia’s leading health and wellbeing brand.

Now live, the new has a fresh new look, intuitive homepage, easier navigation and sleek mobile site to deliver credible and engaging health, fitness and wellbeing content for daily inspiration.

The new positioning for sees ‘my’ added to the logo on the website and social channels signaling a focus on the individual for the digital product.

Delany said, “Body+Soul is the leading authority on health and wellbeing information in this country. The website already leads the category with a unique audience of 409,000* and has a social community of over 115,000. Before starting the next phase of growth for we wanted to better understand the digital audience and conducted a survey with over 3,000 readers.

“The results of this clearly showed us that the health and wellbeing conversation online is very personal. The demand and need for health information is constant. It’s no longer considered nice to know, it’s fundamental to living happy fulfilling lives.

“Adding ‘my’ to the positioning of the digital product signals to our audience that the focus is on the individual. Essentially it’s about self-investment, what’s one way I can feel better in my mind and body today.”

Executive editor of Melissa Overman said, “We know there is a thirst for instant, trustworthy and exciting health content. The new will focus on delivering news, personal stories, videos and expert advice and commentary to a new, younger audience.

“I’m thrilled that Phoebe Burgess (health and wellness), Fiona Falkiner (body image), Dani Venn (food) and Libby Trickett (fitness) are all on board as guest editors for the launch of the new site to share their personal experiences, tips, tricks and inspiration for a healthy body and mind.”

With a renewed focus on social, video and engaging key personalities, the team of experienced journalists will deliver healthy recipes, fitness plans, beauty advice and nutrition tips so readers will always find one thing they can do to feel better today.

For advertisers the new offers a revised suite of sophisticated commercial products across desktop and mobile, adopting’s market leading native content offering with an added lifestyle lens to create health and wellness content for the audience.

The launch campaign kicks off with a social activation encouraging readers to share inspirational images using #mybodyandsoul across Instagram.

Source: *Nielsen Digital Ratings Monthly, May 2016

Please login with linkedin to comment


Latest News

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]