Foxtel has announced that News Corp’s Sharb Farjami will join its content and wholesale team as director of content commercialisation. Foxtel is half-owned by News Corp. 

Farjami most recently served as News Corp Australia’s Chief Commercial Officer (CCO) and its director of national sales following a role as chief operating officer at Mindshare. 

There had been a great deal of speculation of Farjami’s next move with industry speculation he’d been linked to roles at OMD and Fairfax.

Farjami started his career in subscription television and has worked with Viacom in various commercial roles around the globe. He brings with him a keen understanding of the content and media industry and extensive experience managing the challenges of its constantly shifting landscape.

He will be working directly with Deanne Weir, Foxtel’s recently appointed managing director content aggregation and wholesale, to create new revenue streams for Foxtel and its content partners and will work closely with advertising partner MCN to further strengthen Foxtel’s position as a leader in advertising innovation.

“With an incredible portfolio of channel brands and the world’s greatest television programming, Foxtel has a unique opportunity to leverage its assets to expand and develop existing and new revenue streams for the business. We are delighted that Sharb is joining us to combine his wealth of experience with our brands and content to ignite our full commercial potential,” said Weir.

Farjami added, “”I’m delighted to join Foxtel at such an exciting time for the company, it’s new management team and the content industry in general.  The quality of global TV has never been better and Foxtel is positioned perfectly to drive better outcomes for consumers and commercial partners alike. I’m also extremely happy to be staying within the broader News Corp family and be part of such an ambitious global media business.”