To coincide with 2017 Women’s Health Week running from 4–8 September, mybodyandsoul.com.au today released its latest study the myBody+Soul Women’s Health Check with results revealing that its audience is more adventurous than ever when it comes to boosting their health, wellbeing and fitness.
While many are now willing to try new diets, fit-tech and natural therapies to manage everything from their sleep to their weight they still want their health information from a trusted source.
Some 95 per cent of women surveyed want health advice from experts, while 52 per cent look to real women for advocacy sources. Influencers/celebrities fall well below this at 14 per cent.
mybodyandsoul.com.au editor Melissa Shedden said: “To coincide with Women’s Health Week we wanted to check in with the mybodyandsoul.com.au audience to gauge their health focus and concerns. What we are seeing is that they are now incredibly proactive and willing when it comes to future proofing their health. They want answers on everyday health worries – everything from having a handle on their hormones and stress levels, to getting their gut in good working order.
“Adulting is hard, as reflected by the results, so they want tiny life tweaks, with major payoffs, that work for real women and are backed by experts.”
When it comes to nutrition the survey revealed that 89 per cent of women surveyed would consider trying any trending diet in the next 12 months. The most likely is the anti-inflammatory diet with 41 per cent; followed by the Mediterranean at 36 per cent; and the intermediate fasting (5:2) at 31 per cent.
More than one in three surveyed said they would consider joining the reducetarian movement, whether that’s vegan, vegetarian, pescetarian or flexitarian – basically reducing their meat consumption.
Women are also seeking more information about complementary therapies (one in three surveyed would consider trying them), not just conventional medical solutions.
Spiritual therapies have also gone mainstream with one in three women surveyed aged 25-44 considering crystals, cupping or reiki.
The mybodyandsoul.com.au audience is switched on and active embracing the fit-tech trend. Overall, 78% of women surveyed use health-related apps. Nearly one in two using an activity tracker, similar to fitness apps, one in three use meditation apps and one in four use period tracking apps.
Weight and stress management are the two biggest health concerns. Two in three women surveyed aged 25-44 are stressed half of the time or more, and when it comes to body image, women are most often comparing themselves to friends first (57 per cent), before social media influencers (one in three).
2017 Women’s Health Week runs from 4–8 September 2017 and mybodyandsoul.com.au is a proud media partner. Women’s Health Week is about reaching out to women across Australia to provide valuable health information to help them make good health and wellbeing a priority in their lives.
Jean Hailes executive director Janet Michelmore AO said: “Jean Hailes for Women’s Health is so pleased to be partnering with MyBody+Soul for Women’s Health Week. It’s a chance for women of all ages to take some time out for themselves.”
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