News Corp Australia will unveil the next phase of its digital evolution to drive customer growth at the company’s annual “D_Coded” digital marketing event, launching in Sydney on Tuesday 3 May.
D_Coded will involve a series of live presentations around the country, held across four days in Sydney, Melbourne, Adelaide and Brisbane, followed by a virtual presentation on Monday 9 May for News Corp Australia’s clients, partners, marketing and media executives and digital specialists.
Managing director, national sales, Lou Barrett, said the company would make a series of announcements around data and addressability, insight-driven digital storytelling and ground breaking shoppable experiences at the event.
“For brands wanting results, premium digital environments matter and we can decode the solution. Achieving growth for our clients is our priority,” said Barrett.
“We have been leading the way in delivering attention to our advertisers for many years, through innovative solutions such as Targeted Time in View to harness the guaranteed, quality attention of our audience for our partners.”
D_Coded will showcase new ways for marketers to use the attention of 15.7 million Australians in News Corp Australia’s premium digital environments, to answer their marketing challenges, drive sales and deliver growth for their businesses.
“Combining our best-in-class data offering from News Connect, our digital advertising solutions, trusted brands and content allows us to deliver marketers measurable outcomes and the results they need for their brands,” said Barrett.
“In 2022 we are laser-focused on getting our clients closer to the transaction.”
Barrett said the company was constantly evolving its data and digital solutions to deliver growth for brands.
She added, “At D_Coded we look forward to announcing our big new innovations, and sharing our latest news and updates with clients and partners.”
