B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Network 10 Reveals 3D Billboard For MasterChef Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Network 10 Reveals 3D Billboard For MasterChef Australia
Media

Network 10 Reveals 3D Billboard For MasterChef Australia

Sofia Geraghty
Published on: 27th April 2023 at 9:57 AM
Sofia Geraghty
Share
3 Min Read
SHARE

Network 10 has become the first commercial free-to-air television network to treat audiences to a 3D anamorphic (3DA) billboard in Australia.

Launching the newest season of MasterChef Australia: Secrets & Surprises with VFX and post production studio, Cutting Edge, the MasterChef Australia judges have taken over oOh! Media’s six-story 3DA site in Melbourne’s CBD, ‘The Bourke’.

Check out Andy, Mel and Jock surprising pedestrians with an immersive taste of this season’s MasterChef Australia: Secrets & Surprises, here.

Network 10’s Head of Marketing – broadcast and digital, Andreana Walton, said: “To celebrate the launch of MasterChef Australia’s 15th season, we have leant into its Secrets & Surprises theme by treating audiences to the unexpected. We were after media channels with a ‘wow’ factor and could look no further than oOh! Media’s six-storey 3DA site, ‘The Bourke’. ‘The Bourke’ serves the busiest outdoor pedestrian mall in MasterChef’s home state of Melbourne. We’re thrilled to be the first commercial TV network to make use of this ground-breaking technology.

“Led by our incredible head of network design, Karen Song, Cutting Edge were fantastic to collaborate with and really brought our vision to life. Thanks to oOh! Media and our media agency, Wavemaker, we got to use a fantastic platform to immerse audiences in the MasterChef magic.”

Cutting Edge’s creative director, Zenon Kohler, said: “Our Creative Studio, SQUEAK, jumped at the challenge to create a custom MasterChef piece for this giant screen.

“As one of the first 3D out-of-home campaigns in the country with a live-action element, the concept went through thorough testing, both internally and with the team at oOh! Media, to ensure all the technical aspects were nailed down before the talent shoot. We’re proud of the result, and it was a pleasure to work with Network 10 and the MasterChef Australia judges.”

oOh! Media’s chief content, marketing and creative officer, Neil Ackland, said, “MasterChef Australia’s latest campaign is a feast for the senses and a perfect fit for our 3DA site ‘The Bourke’. The exceptional creative execution leverages cutting-edge 3DA to make the larger-than-life hosts appear truly lifelike on Melbourne’s most coveted advertising site. I’m thrilled to see this classic show innovating and engaging audiences and making the MasterChef brand unmissable.”

Returning for its incredible 15th season, MasterChef Australia is back and ready to turn up the heat to deliver a series full of twists and turns.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 10 Network
Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?