Mobile Agency Looks For Interns On Tinder

By ERIN MARY Doyle

What best describes you?

I used to work at an agency but moved into brand marketing.
I used to work in brand marketing but moved agency-side.
I've only ever worked agency-side.
I've only ever worked brand-side.
I work at a media (not media agency) company.
None of the above (for example, 'I'm a butcher').
Other

Dentsu-owned mobile agency Fetch’s New York office has taken a different route to finding an intern, the agency took to dating app Tinder to find its potential intern match.

For one day in January, Fetch set up a Tinder profile to match with someone from the app’s roughly 50 million users. The profile matched with users within the New York area, it was clearly stated in the agency’s profile that it wasn’t looking for a date, and asked them to send their best pick-up line.

The winner was Sam Weidt, a 22-year-old who is helping Fetch with video editing, campaign tracking, copywriting and social media.