Mindshare Returns To Vivid To Partner With Creatives

Mindshare Returns To Vivid To Partner With Creatives
SHARE
THIS



Mindshare’s co-creation team is returning to Vivid Sydney, held from 22 May to 8 June, to partner with creative entrepreneurs and turn their ideas into action through a newly launched mentorship program.

The team of Adam Ross, Sam Turley and Jason Maggs will create the “Ideas Brewery”, a dedicated and interactive area at the REMIX Summit in Sydney’s Town Hall, part of Vivid Sydney, with the aim of turning all the inspiration and energy from the event into action.

As part of the Ideas Brewery, Mindshare has teamed up with the ABC to invite creative entrepreneurs to submit ideas that will shake up the way people experience arts and culture in Australia. Ideas can be submitted to the ABC Radio National microsite from 1 to 17 May.

The call-out for ideas will be promoted via ABC RN, REMIX and via Mindshare-owned channels. Entrants will be given the opportunity to present their idea on the main stage at REMIX before moving into the Ideas Brewery, where Mindshare will facilitate a workshop to help develop it further.

The originator of the winning idea will score a spot in the agency’s newly launched three-month Mentoring Program with the goal of Mindshare helping them turn their idea into action.

The winner will be announced on 25 May.

Mindshare CEO Katie Rigg-Smith said: “Innovation and creativity is a key driver of our business success and we are thrilled to be part of a programme that gives a platform to support the creative entrepreneurs of the future. I can’t wait to see what brilliant ideas the guys help bring to life at REMIX”.

This is the second year Mindshare’s Co-Creation team has taken a starring role at Vivid Sydney, with the team last year hosting the Ideas Lounge, helping the audience identify their business challenges before solving them with a bespoke idea.

Please login with linkedin to comment

SoDA

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine