The Mens Collective Breaks Stereotypes In New Campaign Via Magnum Opus Partners

The Mens Collective Breaks Stereotypes In New Campaign Via Magnum Opus Partners
SHARE
THIS



Being a man can sometimes be challenging and what it means to be a man in today’s world can somewhat be confusing.

Men have changed in recent years, and they’re not always the tough, manly man that the world thinks they should be. They’ve changed, as highlighted in a new campaign via Magnum Opus Partners (MOP).

Launching this week, MOP has partnered with a local Melbourne-based company The Mens Collective with a bold new campaign to help build the brand.

The Mens Collective is a session-based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Men’s mental health is a huge issue in Australia, and The Mens Collective is helping men by starting with a conversation.

The campaign consists of an online film made specifically for Facebook, as well as quirky headline-based outdoor posters that challenge the stereotype of what it means to be a man. The posters started appearing around Melbourne yesterday.

MOP creative director Pat Langton said: “The Mens Collective is doing great things for men’s mental health, and we saw a creative opportunity to help their brand grow and get more people to be aware of what they’re about.

“With limited budget, we had to be smart about what we did and how we did it. Most importantly, the client is really happy with what we’ve done, and we look forward to seeing the results.”

MOP partner Stephen Yolland added: “This campaign speaks to a truth about the modern man. There’s nothing better than a simple headline-based campaign that not only gets you thinking, but also makes you want to know what this brand is about.”

CREDITS

Creative and production: Magnum Opus Partners

Executive creative director: Mike Allen

Creative director: Pat Langton

Copywriters: Stephen Yolland and Pat Langton

Art director: Johnathan Akiki

Account manager: Alicia Yeoh

 

Please login with linkedin to comment

Magnum Opus Partners MOP The Mens Collective

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]