Boutique PR and full-service digital agency Men at Work Communications (MAW) has emerged victorious from a two-round pitch for UK men’s grooming brand Bulldog Skincare for Men.

Commencing this month, MAW will be the agency of record for Bulldog Skincare in Australia, handling the brand’s general PR and influencer campaign work.

Rachel Pullicino, marketing director at Edgewell Personal Care, said: “Our Bulldog Skincare brand has been purpose built for men, so we’re really excited to work with the MAW team, who are the perfect fit for this mantra.

“We have an exciting year ahead with some great plans for the brand.”

MAW managing director Adam Mumford said: “Obviously we’re thrilled to be working with Bulldog Skincare for Men. Their brand is the perfect fit for our agency and we look forward to doing great things for the product range.”