Medium Rare Content Agency has expanded its CommBank Connect team, with the appointment of three senior commercial executives in Sydney.
Medium Rare manages commercial growth across more than 1,400 in-branch digital screens, ATMs, digital and social channels, and the bi-monthly Brighter magazine. The network counts Qantas, Destination Canada, Volkswagen, More Telecom, Appliances Online, Hyundai and Daikin among its partners.
Shannon Hollis has been appointed to head of client partnerships. She brings over a decade of senior commercial leadership across global media brands. Hollis spent five years at Hearst UK before returning to Australia, where she served as general manager of audio at News Australia. Most recently she was head of Advertising at Guardian Australia.
Alexander Mundy was appointed to account director. He has over seven years of commercial experience across agency, publishing and retail media environments. Mundy has held senior roles at OMD and News Australia. Most recently he was at DMARGE, where he led premium content partnerships across automotive and luxury lifestyle categories.
Lauren Sillato has been appointed to account director. Sillato has commercial experience spanning television and retail media. She began her career at Nine working across key agency partnerships including Dentsu, Carat, Slingshot and iProspect, before moving to Cartology. At Cartology she spent nearly four years managing major retail accounts across leisure, clothing and toys.
Medium Rare head of sales for CommBank Connect Andrew Robertson said: “From the outset, we knew we had something unique – a network where 18 million customers engage with their finances across physical branches, digital and social channels every month.
“It’s been incredibly rewarding to see so many brand partners embrace the opportunity to tell more meaningful stories through the network. Shannon, Alex and Lauren bring deep commercial experience and a collaborative, client-focused approach that reflects how we work.”
In Melbourne, the network is supported by group sales manager Stephanie Gemes and partnerships activation manager Paulina Kisiel.
