MediaCom Launches Red Hot Campaign For Queensland Fire Safety

MediaCom Launches Red Hot Campaign For Queensland Fire Safety
SHARE
THIS



Partnering with Queensland Governments’ Fire & Emergency Services (QFES), MediaCom has created Home Fire Safety; a campaign that seeks to encourage Queensland residents to prepare and practise a fire escape plan.

Launched on Monday 22nd June by Minister for Police, Fire and Emergency Services and Minister for Corrective Services, The Honourable Jo-Ann Miller, the campaign’s objective is to save lives and to ensure everyone in the household knows what to do.

Having identified that only 63 per cent of Queenslanders regularly check their fire alarm batteries and just 13 per cent practised or had a prepared fire escape plan, MediaCom’s specialist division, MediaCom Beyond Advertising (MBA), created two interactive videos to help Queenslanders recognise the consequences of a household fire and the importance of having a prepared fire escape plan. Launched via paid media activity across Queensland statewide, this is the first time QFES has used interactive videos which act as the campaign’s key message; ‘Get out, fire about!’.

At the official launch yesterday, Minister Miller said, “By making people aware of the importance of having a well-practiced fire escape plan, we can empower people to help save their own lives as well as the lives of their loved ones.We hope this campaign will start conversations about escape plans and assist Queenslanders in their preparations for a fire in their home.”

Home Fire Safety sees QFES partner with MBA for a second time in less than a year. Working in collaboration with production company Now We Collide, MBA produced two interactive videos targeting two household groups; families and shared households. Contained video content (shot from a first person POV perspective), reflects realistic fire situations to ensure residents realise the importance of a prepared and practiced fire escape plan, and in turn, how preparation can save lives.

Nicole Boyd, managing director Brisbane said, “We thoroughly enjoy the long standing relationship we have with Queensland Government, as it enables us to approach campaigns in new and innovative ways which as a result, help address important issues and behavioural change. We are proud of the work we produced in collaboration with QFES as Home Fire Safety uses interactive videos to demonstrate the importance of having a fire escape plan.”

Recognised and respected by the industries best, this campaign see’s MediaCom and MBA continue on the path of behaviour change with Queensland Government having successfully launched another QFES campaign for a Bushfire Survival Plan last year, which encouraged people and families living in high-risk areas to plan and prepare for the bushfire season.

Innovative and award winning work continues to be high on the agenda for MediaCom this year. Proof of this, the content and connections agency were awarded gold, silver and bronze awards at both The Festival of Media Global and Asia Awards.

CREDITS:

MediaCom Beyond Advertising (MBA):

Gemma Hunter – Executive Creative Director / Head of MBA

Shelby Craig – Creative Director

Taylor Thornton – Copywriter

Alastair Anisimoff – Content/ Seeding Executive

Josh Butt – Head of Production

Tessa Wood – Content Director

 

MediaCom Brisbane:

Nicole Boyd – Managing Director

Justine Prentice – Director, Client Communications Planning

Michael Liu – Manager, Client Communications Planning

 

Now We Collide:

Ryan Bodger – Director

Bhavna Patel – Producer

Evan Papageorgiou – DOP

David Trethevey – Special Effects

 

Queensland Fire & Emergency Services (QFES):

Kevin Reading – Manager of Community Engagement

 

Public Safety Business Agency (PSBA):

Troy Davies – Media Director

Matthew Rigby – Communication Manager

Peter O’Halloran – Communications Manager

Herman Tang – Senior Communications Manager

Please login with linkedin to comment

agency Clemenger BBDO Sydney EY hoverboard

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine