MCN Appointed To Represent CNN’s Aussie Digital Assets

1950's era TV news anchor reading the news

CNN International has appointed Multi Channel Network (MCN) to represent its digital assets in Australia. The CNN digital portfolio includes CNN.com, CNN Money and associated mobile apps.

The representation agreement covers video, display, integrated partnerships and programmatic sales across all of CNN’s key verticals including sport, travel, technology, money, world, style and entertainment.

Sunita Rajan, vice president, CNN advertising sales Asia Pacific said: “When it comes to CNN’s global digital audience map, Australia is the second largest international market outside of the US CNN’s continued investment in digital is clear through key verticals such as CNN Travel, CNN Money, and CNN Style and through content partnerships such as Snapchat and the new Apple News app. We are incredibly excited about delivering new opportunities to such a critical market.”

CNN digital is at the forefront of news delivery and meeting rising consumer demand for mobile and video news, resulting in 1.7 million video starts in Australia every month. This complements MCN’s growing focus on video and will ensure an enhanced advertising proposition for premium brands.

Tori Benzie, head of multiply integration digital, MCN added: “CNN delivers a premium audience which is constantly growing both online and across mobile. This means fresh and targeted opportunities for brands seeking to reach a high quality, affluent and professional audience. We are very excited about bringing this digital brand offering to our Australian advertising partners and clients.”

In Australia, CNN International currently works with clients such as Telstra, ANZ, Microsoft, Prada, Mercedes, and Maserati.




Please login with linkedin to comment

Give Me 5 for Kids pastabilities

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]