Creative agency McCann Sydney has announced it has made three new appointments for its digital team.

Erin Porich has been given the nod as head of account management, Michael Dalton has been appointed as digital director and Charlotte Bruton joins as executive producer.

Joining from M&C Saatchi and boasting a decade of experience, Porich has focused on infusing her creative ability with client services and business development, having worked across a portfolio of leading financial institutions throughout Australia.

Taking on the role as digital director, Dalton also offers a wealth of experience, having worked as client digital team lead with TAB and a number of agencies including OMD and We Are Social.

Rounding out the trio of hires, Bruton, who was previously at Frost, will take on the role of executive producer to further expand on her extensive experience and grow her passion for creating engaging user experiences in an evolving digital arena.

McCann Sydney managing director Adam Lee said: “We have been focusing on reshaping our digital offering to better reflect the demands of our industry and the challenges facing our clients.