Tasmanian energy retailer Aurora Energy has appointed McCann Melbourne as its creative agency partner, following a competitive pitch.

 McCann will be the lead agency for the strategic and creative development and production of communications.

Aurora marketing lead Jennifer Penney said: “We were impressed with McCann’s recent body of work, and their open and collegiate approach to developing strategic and creative work.

“The team has shown a real understanding of our industry and the Tasmanian consumer. We’re excited to take the brand to the next level with McCann.”

McCann MD Georgina Pownall said: “We had an immediate rapport with the Aurora team, and appreciate their partnership approach, and our shared belief in using creativity to solve business problems.

“There’s a big task ahead for the brand, with increased competition but we believe Aurora’s passion for Tasmania will help win the battle.”