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Reading: McCann Melbourne Nabs Aurora Energy Creative Account
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B&T > Media > McCann Melbourne Nabs Aurora Energy Creative Account
Media

McCann Melbourne Nabs Aurora Energy Creative Account

Staff Writers
Published on: 11th October 2019 at 7:52 AM
Staff Writers
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Tasmanian energy retailer Aurora Energy has appointed McCann Melbourne as its creative agency partner, following a competitive pitch.

 McCann will be the lead agency for the strategic and creative development and production of communications.

Aurora marketing lead Jennifer Penney said: “We were impressed with McCann’s recent body of work, and their open and collegiate approach to developing strategic and creative work.

“The team has shown a real understanding of our industry and the Tasmanian consumer. We’re excited to take the brand to the next level with McCann.”

McCann MD Georgina Pownall said: “We had an immediate rapport with the Aurora team, and appreciate their partnership approach, and our shared belief in using creativity to solve business problems.

“There’s a big task ahead for the brand, with increased competition but we believe Aurora’s passion for Tasmania will help win the battle.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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