Following its biggest year of growth in more than a decade, McCann Melbourne has promoted executive director Anita Deutsch-Burley to general manager.
Deutsch-Burley joined the agency in July last year at a time of significant growth for McCann Melbourne, with the addition of clients including AGL Energy, Australian Unity, & The University of Melbourne. Since July the agency has added over $50 million in media billings to its growing creative offering.
As part of her new role, Deutsch-Burley will continue to drive the agency’s integrated creative, media, data and innovation offering, lead McCann Melbourne’s account management team, and work with senior clients across the business.
McCann Melbourne managing director Adrian Mills said, “Anita made an immediate and impressive impact to the business when she joined us mid-last year. Her promotion to the role of General Manager of the Melbourne business reflects her undeniable talent, work ethic and contribution to the management and growth of McCann in Melbourne.
“As the agency grows its integrated offering, expanding media and data capabilities, people like Anita become increasingly important and the more impact she has in our business, the better it gets.”
Deutsch-Burley added, “I am so excited to take on this role and help lead a talented and hard-working team to achieve even better results for our clients in the year ahead. With a commitment to continue to build our services and offering, McCann Melbourne is on track for another hugely successful 12 months.”
McCann Melbourne has also welcomed Richard Hayes, previously a senior account director at CHE Proximity, to the role of group account director. Prior to CHE Proximity, Hayes was general manager of Lifelounge.
McCann is currently the top-ranked Australian agency in the WARC Top 100 and recently took home two Cannes Lions for its Infrequent Flyers campaign for Tigerair.
Please login with linkedin to commentHavas Sydney
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]